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3 Mar 2010 - 7:36pm
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4 years ago
1 reply
tSherrell
2008

Looking for a correct term for Use Case 01 Landing Page.

I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.

Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.

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