behaviours

14 Jun 2010 - 8:20am
0
Simon Clatworthy
2006

Brand strategy documents/Design handbooks do they contain behaviours and experiences?

Hi,

I have been working with a few companies now on designing services, and particularly assisting them with the transfer from brand strategy to service experience. All of the companies I know of, have reasonable but traditional brand strategy documents (text and ppt) and traditional design handbooks (text, images, logos, fonts). 

Syndicate content Get the feed