brand

31 Jul 2012 - 2:44pm
+1
2 years ago
1 reply
cbachelder
2009

Relationship between experience and engagement

Hello IxDA,

I've been doing some research into customer experience and ran across Jared Spool's article about "Making a Brand Investment Through Experience". He describes engagement as the sum of all experiences had across various touchpoints, which can be measured subjectively via Gallup's C11. 

8 May 2011 - 4:18am
0
3 years ago
1 reply
Yohan Creemers
2008

Nick Myers: The Visual Interface is Now Your Brand

Nick Myers is the managing director of visual design and branding at Cooper where he works with teams to design experiences across a variety of digital products and services. He helps companies craft interfaces and brands that are both unique and compelling, yet authentic and usable. During his time at Cooper, he has focused on the design of iPad collaboration tools, portfolio management, in-home patient care, 3D interior design, photo sharing, virtualization, medical informatics, and even check fraud.

28 Apr 2011 - 1:45am
+1
Simon Clatworthy
2006

Research into Service Design in Norway

The Oslo School of Architecture and Design has been working with Service Design for several years now, and has built up a small group of researchers and practitioners. We have now been awarded considerable research funding as partners in the Centre for Service Innovation in Norway, and have responsibility for work within the area of 'Brand and Customer Experience'. This will have an 8 year duration.

14 Jun 2010 - 8:20am
0
Simon Clatworthy
2006

Brand strategy documents/Design handbooks do they contain behaviours and experiences?

Hi,

I have been working with a few companies now on designing services, and particularly assisting them with the transfer from brand strategy to service experience. All of the companies I know of, have reasonable but traditional brand strategy documents (text and ppt) and traditional design handbooks (text, images, logos, fonts). 

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