creating

1 Nov 2011 - 9:50am
0
3 years ago
12 replies
stepheneighmey
2008

Can personas be created when you are not sure who your audience will be?

Not sure why this didn’t post the first time…

I work for a company in the healthcare vertical. We are designing a SAAS product to be released in the next 6-12 months. Though this product does tie-in ‘somewhat’ with an existing product, we basically have no idea who the audience might be for the product.

Is it possible to create personas to help influence the design of this product when we don’t know who the audience might be?

Thank you.

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