Customer Aquisition

11 Jun 2011 - 1:54am
5 years ago
5 replies
Michelle Bacigalupi

Best Practices for Account Creation


I've looked on UI Patterns and haven't found examples of the pages to create a new account. The flow steps I currently have is for the new customer to enter basic contact information and then navigate to a second page to enter credit card information - with the option of using the information from the contact page. I am being 'pushed' to combine the contact info. with the credit card info. in the hopes of a higher conversion rate. It will make for a very long page which is a poor experience. Ideally, we'll do some A/B testing but we need to get out the door first.

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