design ethnography

15 Apr 2011 - 12:11pm
4 years ago
3 replies

Examples of products/sites that used personas


It's been a long time since I've come across specific examples of products/websites that were built using personas (the ethnographic variety).  I know there are companies that utilize personas (Microsoft, Canon, etc) but I'm having a tough time tracing it to actual names of products.

Any examples would be much appreciated!

14 Mar 2010 - 1:23pm
Catriona Macaulay

1 Year Masters in Design Ethnography


Interested in a career in user research, or looking to enhance your design, development or project management/strategic design profile? 

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