They claim to offer eye-tracking results without doing actual eye-tracking. Based on actual eye-tracking studies, they have supposedly developed a model of human attention that can be used to predict the attentional effect of a website and its parts. I havn't tried it, but apparently you upload a screenshot of your website and it gives you back a heatmap and some other visualizations of the results.
Join us for a discussion of eye tracking technology: what it is, what
it's used for, how to do it, when to do it, and pros and cons of eye
tracking vs. other techniques. The evening will include a demo of
commonly used eye tracking hardware, explanations of the technology,
case studies, and much more -- as well as all the mingling with other
local professionals that you expect from an LA UPA event.
Dear friends! I have received the eye tracker. And I am very happy to offer to you to do eye tracking research for your website or printed images. I will do them for free for you. If you want to test your websites or printed pictures, fill up the form at www.eyetracking.ws - I will send eye tracking report to your email.
Recently I got chance to try out eye tracking setup for one project. But I'm little confused about what phase is appropriate for using eye tracking. I mean for performance test, we can take tasks and test with users and get observations, for affordance test, I don’t think there is any need of eye tracking setup (as it can be executed by asking questions). So according to my understanding, eye tracking is purely for re-design so is this understanding correct?