eye tracking

6 Jun 2011 - 5:16am
5 years ago
4 replies

Model-based eye-tracking simulation

Hi everyone,

I stumbled across this website here: eyequant.com

They claim to offer eye-tracking results without doing actual eye-tracking. Based on actual eye-tracking studies, they have supposedly developed a model of human attention that can be used to predict the attentional effect of a website and its parts. I havn't tried it, but apparently you upload a screenshot of your website and it gives you back a heatmap and some other visualizations of the results.

Hilary Bienstock

LA UPA event: Eye Tracking Panel Discussion on Tuesday, February 1

Eye tracking panel discussion!

Join us for a discussion of eye tracking technology: what it is, what it's used for, how to do it, when to do it, and pros and cons of eye tracking vs. other techniques. The evening will include a demo of commonly used eye tracking hardware, explanations of the technology, case studies, and much more -- as well as all the mingling with other local professionals that you expect from an LA UPA event.

Our fabulous panelists include:

19 Sep 2010 - 3:32pm

Eye Tracking for everyone

Dear friends!
I have received the eye tracker. And I am very happy to offer to you to do eye tracking research for your website or printed images.
I will do them for free for you.
If you want to test your websites or printed pictures, fill up the form at www.eyetracking.ws - I will send eye tracking report to your email.

Andrei Maltsev

18 Jun 2010 - 6:12am
6 years ago
9 replies

where to use eye tracking?

Hi all,

Recently I got chance to try out eye tracking setup for one project. But I'm little confused about what phase is appropriate for using eye tracking. I mean for performance test, we can take tasks and test with users and get observations, for affordance test, I don’t think there is any need of eye tracking setup (as it can be executed by asking questions). So according to my understanding, eye tracking is purely for re-design so is this understanding correct?

Thanks, Kishor Sonawane

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