Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.
They can include any and all of these:
- screening + recruiting
- on-site facilities for 1:1 and/or focus groups
It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.
Thanks to all for coming out to the AIGA Digital Dialogues talk with @gradybritton and @knuckleheadspdx on the build of the Choicelunch iPhone app. The discussion was particularly great, especially re: prototyping for the focus group and adopting a lean ux workflow, so I thought I'd post some of the highlights.