focus groups

rongoldin
2009

Qualitative Research in NYC

Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.

They can include any and all of these:

- screening + recruiting

- facilitation

- on-site facilities for 1:1 and/or focus groups

It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.

 

dayn
2010

Slides and Q&A notes from the Digital Dialogues talk on Feb 29

Thanks to all for coming out to the AIGA Digital Dialogues talk with @gradybritton and @knuckleheadspdx on the build of the Choicelunch iPhone app. The discussion was particularly great, especially re: prototyping for the focus group and adopting a lean ux workflow, so I thought I'd post some of the highlights.

View the Slideshare deck and Q&A notes.

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