13 Sep 2011 - 10:19am
5 years ago
2 replies
Sachin Ghodke

Bold Highlights in a letter emailer. How effective are they?

I am working on an emailer in a letter format to be sent to different promotional industry clients. 

I have two options to format the letter in.

1) Highlight certain salient points within the letter.
These are many and the letter looks like its a mistake and it gets confusing to understand if the letter is in bold or in regular font.

2) Without highlighting the important points in the letter. 
This one reads as a simple letter without formatted text.

Syndicate content Get the feed