ABSTRACT
The social web is broken. Facebook, Foursquare, Instagram, Pinterest,
Tumblr, Path, whatever, app or web… you name it. They’re all the same:
instantly interesting, lastingly boring. All we’ve got are social
networks that are networked but not social, social media that is media
but not social, social marketing that is marketing but not social, and
social interactions that are interactive but not social. What's the problem? How to fix it? Here are my initial thoughts.