IxD09

Chloe Gottleib and Jill Nussbaum: Journeys in Motion

User journeys describe the greater context of an experience including the conditions, motivation, and environment for a particular audience. Yet as the experiences we design continue to evolve, our methods for describing these stories remain static. Existing page-based journeys add little inspiration to the powerful experiences we are designing. In this session, we will explore how user journeys can leverage animation, sound, and visual continuity to communicate robust interactive experiences in simple and effective ways.

Nadya Direkova: What’s in a game?

This talk illustrates how game design thinking provides new tools for the design of non-game products and campaigns. We discuss four ways in which game-design techniques enrich interactive design:

1. Understanding that in our ultimate goal as designers is to make the user happy. Games accept this by default.

2. Understanding a product or message better by imagining it as a game. If you have a message you want people to find and interact with, invite them to play with it!

3. Conveying a message by building it into an advergame.

Charlie Kreitzberg - Surviving a Design Review

Michael Salamon - Where should you put the "Submit" button? Gestalt laws and interface design

The properties of Gestalt psychology are ever-present in today’s interfaces. Knowing how these properties affect the brain allows designers and developers to leverage the physiological and cognitive responses that are hard wired into their users.

The basic properties and of Emergence, Reification, Multistability and Invariance are foundations of design and will be defined and explained traditionally, then reviewed through current real-world user interfaces.

Andrei Herasimchuk - Building a Digital Concept Car