Web software is a gamble. Especially for start-ups who raise millions of dollars, all in the hope that they'll somehow motivate people to find them, interact, contribute and most importantly stick around for a few years. It's a high stakes game. On one hand there are apps like Color, Wave, Buzz, which couldn't motivate even the most die hard of users to regularly update. On the other hand there is Facebook/Twitter/Instagram with millions of users adding content every minute.
This session plans to inspire and awaken the practice of user centered design throughout the design process. It will focus on our award winning project, Out of the Box, which was an open collaboration between Vitamins, Samsung and the Helen Hamlyn Centre in London. The work is currently on show at the MoMA.
Nature has survived the past 3.5 billion years on Earth. It’s been mastering and fine-tuning itself to create conditions conducive to life. It has a strategy and a system that constantly adapts and evolves. It’s obviously doing something right.
What if we can solve problems like nature? Our processes and systems could self-organize, optimize rather than maximize, and be locally attuned and responsive.
It’s easy to get caught up in the detailed design of a product, but sometimes you need to step back and look at whether people are really adopting your product. This talk will describe how we’ve leveraged Roger’s Diffusion of Innovation model and concepts from Geoffrey Moore’s Crossing the Chasm to craft a research plan that examines the “adaptability” of products.
By the end of 2011 more than 50M NFC enabled mobile devices are expected to be sold world-wide. Initially these will be used for contactless payments, transport ticketing and retail loyalty programs and vouchers, replacing physical plastic cards and paper coupons. Long term, mobile wallets will potentially store identity information. Seren is currently in the process of designing the mobile wallet experience for one of the world's leading global mobile network operator.
Ritual has always played an important part in our lives. How do designers tap into the desire for ritual to enhance engagement with products and services? This presentation will ask more questions than it answers in an attempt to start a dialog around the topic within our community. What is it about ritual that is so attractive? How does it manifest in consumer products? When can things become too easy, so easy that they loose their appeal? Is ritual at odds with usability?
Designing a hand-held device presents a number of challenges. Designing that device for use by folks with impaired physical abilities introduces another layer of complexity. Ensuring that the experience is appropriate for an audience from five year-old kids to ninety five year-old retirees controlling one of their senses is just downright difficult.
Despite our growing potential to augment human capability through technology, the innovation curve sometimes leaves behind people who could most benefit. We’ll call this group the “digital outcasts” (a term introduced by researchers from the University of Sussex), and they ironically reside at the epicenter of today’s most exciting developments.
This presentation aims to identify and explain differences (and similarities) between how interaction design is practiced in the US and Europe. While Europeans have a rich depth of shared cultural references to draw upon amongst narrow groups, Americans tend to share broader, yet more fleeting, contemporary popular references. Shared references shape how mental models are formed, therefore these differences have an effect on how we create and communicate, ultimately influencing the design process as a whole.