Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.
They can include any and all of these:
- screening + recruiting
- on-site facilities for 1:1 and/or focus groups
It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.
We're setting up a small internal usability lab at work to use for usability testing and PET interviews. I'm planning to use 2 rooms: one for interviewer and participant and one for observer. We don't have a one-way mirror but I am intending to set up a video camera in the interviewing room to be streamed/broadcast to the observation room and screencast the laptop.