I am working on some Landing Page templates for an upcoming press release. We are looking to introduce people to new functionality and are not an ecommerce site. I am having a little trouble getting started and am looking for some inspiration/best practices. The functionality is an advanced search for doctors.
Any great examples or thoughts on great landing pages? Do you think it's useful to put forms on a landing page or should it just be a message and a button?
I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.
Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.