mobile applications

30 Nov 2012 - 7:29pm
0
1 year ago
4 replies
Charles Erdman
2010

mobile .com VS mobile application

Brick and mortar companies have websites. Some have adapted those websites for mobile (m.com). Some are compelled to have both a m.com and a mobile application (m.app).

It raises the question of how unique the experience should be in each of those channels. Are there agreed "norms?" Should there be overlap in features/content in each experience?

Let's make this concrete. Take a restaurant chain. They sell food. They sell atmosphere where you eat that food. Simplistically, a restaurant's digital-self can offer:

21 Jul 2011 - 9:42pm
0
3 years ago
5 replies
Sachendra
2005

How should we design apps differently for tablets and smartphones?

Tablets are larger and a better form factor for browsing and reading while smartphones can best handle immediate needs and entertainment. That said, how different should an app be that is being deployed on both platforms and what guidelines should be followed?

21 Jun 2011 - 4:01am
0
3 years ago
2 replies
Ali Naqvi
2008
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