User Friendly 2010, whose theme is “Embracing Asian Culture”, is UPA China’s seventh annual UX conference. It will take place in Nanjing, Jiangsu Province, from Nov 12th - 14th, 2010.
Over the past decade, UX has been gradually gaining recognition throughout Asia. Although it is still a relatively new term in the region, Asian businesses are now beginning to see the importance of good usability, and the UX market is steadily maturing.
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