organizations

11 May 2010 - 1:33am
0
Karl Herler
2010

Katherine Coombs - Bank Experience Touch Points

 

Katherine Coombs covers five touch points Lloyds Bank has with its consumers:

- Internet Banking

- Mobile Banking

- New Devices/convergence

- ATMs

- Cards

 

She opens the lid on what it really means to touch any of the above from a design perspective, the challenges that we face with respect to technology, user adoption and acceptance, and from regulators. She also briefly talks about what competitors and non-competitors (eg non banks such as Yodlee, Paypal etc) are able to do and why and what that means for the bank.

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