Hello everyone. I'm new to the market in Singapore and I'm curious to ask you guys who do you think are brands, institutions and agencies that are championing the field of user-centered experience design in Singapore. I'd like to get acquainted with the best players in the market, and gauge the health of the market first-hand. Any help is appreciated.
Katherine Coombs covers five touch points Lloyds Bank has with its consumers:
- Internet Banking
- Mobile Banking
- New Devices/convergence
She opens the lid on what it really means to touch any of the above from a design perspective, the challenges that we face with respect to technology, user adoption and acceptance, and from regulators. She also briefly talks about what competitors and non-competitors (eg non banks such as Yodlee, Paypal etc) are able to do and why and what that means for the bank.