persuasive design

17 Dec 2013 - 2:03pm
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19 weeks ago
1 reply
Tavis Lochhead
2013

Persuasive Psychology for Interactive Design (upcoming workshops across Canada, 2014)

If you’re looking to design more engaging digital technologies and campaign, and you'd like quick results, then we have a course for you. AlterSpark is offering three courses on using psychology for interactive design, where you will learn to design more engaging websites, social media profiles and mobile apps.

Tavis Lochhead
2013

Gamification: What it is and when to use it

People are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an easy way to shape how people think and behave. Yet in the digital era, we’re witnessing widespread claims, that the secret to winning friends and influencing people, is to reward them with points and badges.

A magic solution to engagement or a load of hype—in this article, I’m going to discuss gamification, describe it, judge it, address misconceptions, and advocate when it’s a good or bad idea.

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