SaaS

27 Oct 2010 - 3:58am
0
4 years ago
6 replies
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makabde
2009

Personas creation process for online application

Hi all,

I am currently working on personas for my company's online software in order to help us to understand and know in an accurate way our users. For that work I will conduct face to face interviews with selected clients/users

Because our software contains advanced functionality that are not used by all users; I am wondering which process should I adopt in creating these personas.

Should I create 4-5 personas for each feature that we are re-designing or should I work on overall set of personas that will be refined for each feature.

Thanks for your answers

3 Mar 2010 - 6:36pm
0
4 years ago
1 reply
tSherrell
2008

Looking for a correct term for Use Case 01 Landing Page.

I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.

Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.

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