I'm working on a new site that sells a service but also provides content related to that service. I'm struggling on how to make sure the content doesn't just feel like a marketing ploy for the service. Any examples of sites that have done this successfully?
So, try as I might, being a new UX developer, I'm trying to find reputable data about reputable companies who saved/made [insert actual dollar figure], and how usability testing was responsible. I was actually told at work today that "there is no way you can prove that usability testing makes money." It's a personal challenge now.