People are complex, smart, and sometimes extremely stubborn, which
may explain why in the last two thousand years, nobody has discovered an
easy way to shape how people think and behave. Yet in the digital era,
we’re witnessing widespread claims, that the secret to winning friends
and influencing people, is to reward them with points and badges.
magic solution to engagement or a load of hype—in this article, I’m
going to discuss gamification, describe it, judge it, address
misconceptions, and advocate when it’s a good or bad idea.