With the popularization of products and services characterized by user experience (abbreviated as UX thereafter) among customers, UX has become a hit in the profession so much so that there is now an enormous demand for UX talents even though most enterprises have already employed UX professionals or even established related departments. The ever widening gap between supply and demand of UX-related professionals, however, has propelled the engagement of many a non-professional in UX and the establishment of UX as a major in colleges and universities.
User Friendly 2010, whose theme is “Embracing Asian Culture”, is UPA China’s seventh annual UX conference. It will take place in Nanjing, Jiangsu Province, from Nov 12th - 14th, 2010.
Over the past decade, UX has been gradually gaining recognition throughout Asia. Although it is still a relatively new term in the region, Asian businesses are now beginning to see the importance of good usability, and the UX market is steadily maturing.