So, I'm doing a brief contract for a rather large, multinational software company located near Seattle (ahem) and I've been asked to critique a methodology I've never come across before. Clearly it's been put together on the fly a la MacGyver invention, and I'm not entirely sure it'll get the results they think it will, so I figured I'd ask more knowledgeable folk. The methodology is something of a cross between a focus group (ugh) and a feature presentation. They're calling it a Concept Verification Test, and the sessions will go something like this:
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