We sell software where I work. We're looking to integrate user reviews that we get through a third party service (Zueberance, I think) into our product pages.
The business stakeholder wants us to only show positive/glowing reviews.
I have an ehtical problem with that as I feel it's misleading. I also think it looks odd when scanning a list of only 4 and 5 star reviews... As a user, I think, "Sooo... where are some of the more 'negative' reviews?"