web billboards

15 Apr 2010 - 8:13pm
paul turner

Web billboards -- usability of viz/interaction; examples

Hi all,

I'm looking for examples of and usability research about web billboards that appear on homepages of corporate sites. I'm especially interested in any usability testing that you've done regarding billboards, and about web analytics regarding alternative approaches to billboard designs.

Let's say there are two high-level categories of web billboards, static and interactive:

Static billboards

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