We are a community of leaders.

IxDA relies on individual initiative, contribution, sharing and self-organization to achieve our goals. Meet some of the individuals from our community who have taken on leadership roles.

IxDA Board

The IxDA Board is a group of individuals nominated from the community. They guide IxDA's strategic direction with input from local leaders, initiative leads and the community at large. Members serve staggered two-year terms.

Initiative Leads

Our flagship initiatives all start the same way: a flicker of an idea fanned into action by dedicated volunteers. Meet some of the individuals from our community who carry the work forward.

Regional Coordinators

IxDA's Regional Coordinators encourage and sustain the growth of local groups internationally. They are nominated from the IxDA community and volunteer their time to keep local groups active and supported.

Birgit Geiberger Boersma

Board of Directors

Birgit is an Experience Design Director at adidas, serving a global audience with her team out of Amsterdam. She is driven by her passion for design and people and aspires to create environments in which good design can happen. With a strong sense of business and an emphasis on quality and teamwork, Birgit enables teams to design experiences that consumers love and businesses succeed by.

Birgit is a seasoned design leader who strongly believes in giving back to the community. She has actively supported the global IxDA design community for many years and with equal passion for a number of initiatives: Founder of the Hamburg chapter (2010); Founding team member of the Interaction awards (2012); Regional Coordinator for Europe (& Africa) (2012-2016); Director Local Liaison of the Board of Directors (2017-present); Juror Interaction Awards (2019).

Alok Nandi

Board of Directors

Born in Congo from Indian parents, raised in Zaïre, based in Brussels, Alok Nandi has studied engineering, management and film. As a designer and creative director, he works in hybrid and multiple contexts, via Architempo. He is dealing with storytelling in multiple media, space and technologies. His experiences include Procter & Gamble as well as interactive creative director at Casterman (publisher of Tintin) and groupe Flammarion. Alok is a lecturer as well as regular speaker at conferences (incl. TEDx). He has launched Pecha Kucha Brussels and also initiated the Belgian presence of IxDA. Alok co-chaired Interaction14 in Amsterdam.

Brenda Sanderson

Executive Director
Board of Directors

Brenda is an association executive and designer living and working in Montréal. She was previously Managing Director of ico-D. Brenda has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.

Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she has received the Kenneth R Wilson award from the Canadian Business Press. She designed Canada's identity for Expo 2000.

Brenda is a member of the Mandela Poster Project Collective (MPP), a founding board member of Data Interoperability Standards Consortium (DISC) and an avid runner.

Erico Fileno

Latin America
Regional Coordinator

Erico has been designing software, websites/apps, appliances, devices, and services that are used by millions of people every day around the world since 1995. He has been working with user research, design thinking, UX strategy, service design and interaction design for global brands. In the early 2000s, he was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil. In addition to his design work, he co-founded the Interaction South America conference in 2009 and opened the first interaction design postgraduate program in Latin America in 2007. He´s an experienced lecturer and speaker. Today he´s Head of Innovation in Visa and Manager of Visa Innovation Studio.

Gilles Demarty

Regional Coordinator

Gilles is a French Interaction Designer currently living in Switzerland, with more than 10 years of experience in the design field.

He has been promoting Interaction Design whereever he goes. In the last 6 years, he created two IxDA Local chapters, first in Lyon (France) in 2009 and then in Lausanne (Switzerland) in 2012. He also helped build the program of the Interaction14 conference in Amsterdam, and orchestrate UX Lausanne, a yearly European conference in Switzerland since 2014.

A true believer of the IxDA mission, he sees the local groups around the world as the main instrument to achieve it.

When he is not working, Gilles captures details from the world around him, and cooks awesome vegetarian meals.

Kevin Budelmann

Vice President
Board of Directors

Kevin is interested in design theory and practice in business, technology, and society.

President of Peopledesign, a design innovation firm. Past president of APDF (Association of Professional Design Firms) and AIGA West Michigan.

BFA Design from Carnegie Mellon. Among the winners of an Apple international student design competition. Attended The School for Design in St. Gallen, Switzerland and executive education program at Harvard Business School. Masters of Design Methods from the IIT Institute of Design.

Teacher, writer, and speaker on design and innovation. Co-author of "Brand Identity Essentials," now in six languages. An adjunct professor at Northwestern University.

Michelle Berryman

Board of Directors

Michelle is a Vice President at Capgemini. Her practice centers on guiding the vision and innovation efforts for digital customer experience with websites, social channels, e-commerce, software, portals and applications. She envisions and builds meaningful customer experiences across channels within the digital ecosystem and in the physical world.

Michelle is a Fellow in the Industrial Designers Society of America, has served as IDSA President and was recently named one of the 50 Most Influential Designers of the last 50 years by the membership. In addition to IxDA, she serves on the board for Good Design Australia.

Antti Onttonen

Developer, ixda.org
Initiative Lead

Antti is a senior interaction designer and UI developer. He has over ten years of experience in developing digital services and applications. Antti has been active in IxDA Helsinki local group and was responsible for Interaction16 digital channels.

Wayne Coughlan

Africa & the Middle East
Regional Coordinator

Wayne Coughlan is from Cape Town, South Africa and is a co-local leader for IxDA Cape Town. He teaches in the Graphic Design Program of the Faculty of Informatics & Design at Cape Peninsula University of Technology.

Virginia Cagwin

North America
Regional Coordinator

Virginia Cagwin is an Interaction Designer working for Slalom Consulting in Atlanta, GA. She started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. She’s worked for startups and Fortune 500 companies over the last 15 years focusing on enterprise software.

Virginia has been a member of IxDA since it's inception as an email group. She has been a Local Leader for both Atlanta and London groups. While living in London, she was apart of the Core European team to support on-boarding new IxDA groups and bringing awareness of IxDA's mission.

Eduardo Aguayo

Latin America
Regional Coordinator

Eduardo is from Santiago, Chile, and is a co-leader for the local IxDA group, were he served as co-chair for ISA16's organization team. He is a User Experience Consultant, graduated in Social Communications and Journalism and Master Degree (c) in Information Processing and Management. He works as independent consultant and as project manager on his own consultancy studio, 3DIAS. Also, he servers as teacher in academic programs and workshops for professionals.

Rodrigo Vera

Co-Chair, Education Summit Latin America 2019
Initiative Lead

Rodrigo is a Chilean UX designer. He graduated in Graphic Design from Pontificia Universidad Católica de Valparaíso and recevied an Advanced Design Master’s degree (MADA) from the Pontificia Universidad Católica de Chile.

Head of UX at IDA (Chilean UX consulting), he splits his professional life with academia, as professor in the “Information Architecture & User Experience” diploma and “UX Content” diploma at Pontificia Universidad Católica de Valparaíso and the course “Interaction design and User Experience” in the Advanced Design Master’s degree PUC (MADA).

With more of 10 years experience in Chile supporting the pomotion of the interction design, Rodrigo has served as a Local Leader for IxDA Santiago since 2014, and co-chaired Interaction South America 2016. He was the co-chair for Interaction Awards 2018-2019 period.

He is interested in interaction design beyond the digital platform – how it can provide better experiences in public spaces and make real changes in the lives of people.

Niklas Mortensen

Board of Directors

Interaction Designer by education, digital strategist by experience and nerd by heart, Niklas has spent the last decade and a half working in the intersection between user needs, design and technology. As a Strategic Design Director at Designit, he works with international multi-disciplinary teams turning technology and user driven opportunities into powerful, meaningful, and valuable experiences - always with the goal of enabling people to live smarter and more informed lives.

A long-time IxDA supporter, Niklas co-founded IxDA Oslo in 2009 and was an active part of this 3000+ strong community up until joining the board. He was also the Co-Chair for the 2014-15 Interaction Awards.

Brenda Laurel

Board of Directors

Brenda Laurel has worked in interactive media since 1976—in the computer game industry from Atari to Activision, and in research labs at Atari, Interval Research, and as a Distinguished Engineer at Sun Labs. At the Banff Centre, she co-designed and produced the ground-breaking VR piece, Placeholder. She researched gender and technology at Interval and she co-founded Purple Moon—interactive media for girls—in 1996. She designed and chaired the Graduate Media Design Program at Art Center College of Design (2001-2006) and the Graduate Design Program at California College of the Arts (2006-2012). She also served as an adjunct Professor and Research Associate in the game design program and the center for Digital Arts and New Media at UC Santa Cruz (2013-2015). In 2015 she received the Trailblazer Award from Indiecade. She was awarded the Nextant Prize from the Virtual World Society in 2016. She serves on the boards of the Communication Research Institute (Australia) and the Virtual World Society. Her books include The Art of Human-Computer Interface Design (1990), Utopian Entrepreneur (2001), Design Research: Methods and Perspectives (2004), and Computers as Theatre, Second Edition (2014). Her recent papers include “What Is Virtual Reality?” (Medium) and “AR and VR: Cultivating the Garden” (MIT Press Journal Presence). She earned her PhD from Ohio State University in Drama Theory and Criticism. Her thesis was the first to propose and examine the dramatic structure of what would come to be known as virtual reality.

Katja Forbes

Board of Directors

Katja is Managing Director, Australia & NZ for Designit.

She is the founder of syfte, who were acquired by Designit in 2018, a specialist in research & experience design, an educator in Design Thinking and Interaction Design at University of Sydney. Katja is also listed in 100 Women of Influence 2016, and is a co-founding member of IxDA Sydney.

She holds a BA Communications (broadcast journalism), a Master of Multimedia Design and a Master of science (Human Centred Systems). Katja has been working in digital media since the mid 1990’s, back when everyone had blue hair and rode razor scooters around the office. Such a long tenure in the industry has afforded her invaluable experience and perspective which she loves to share.

Jack Moffett

North America
Regional Coordinator

With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at CDG, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.

Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.

Fabricio Dore

Co-chair, Interaction Awards
Initiative Lead

Fabricio is Associate Partner & VP of Design at McKinsey & Company where he helps companies become more human-centered and prepared to compete in the digital economy. He brings design leadership to the creation of digital products and services, that ultimately drive organizational change.

From designing one of the world's first in-car digital experiences to electric connected cars, medical devices, global content platforms, multiple financial services applications, his career took him to Sweden, SF, Chicago, Munich, Shanghai, London, and many other places, but also back to Brazil where he created the practice of Digital Innovation at Itaú Unibanco and was one of the pioneers of Design Thinking in the country.

Fabricio has also worked at IDEO, Huge and SapientNitro. He's graduated in Industrial Design (UFRJ, Brazil) and in Interaction Design (Umeå Institute of Design, Sweden). He has been involved with IxDA helping organize the Munich chapter and playing an active role in the community in São Paulo.

Fabricio believes designers have the responsibility to constantly reconnect us with humanity, create meaning and help us navigate complexity.

Andrea Mignolo

Board of Directors

Andrea is a designer who has been exploring interactions between humans and technology for the last fifteen years. Her research interests center around the role of reflective practices in organizational design and development.

Andrea is currently the Head of Design & UX at Movable Ink where she helps craft product strategy, innovation, creative direction, and development. She holds an MBA from the Weatherhead School of Management where she concentrated on enhancing mutual intelligibility between the realms of design and business. She also holds a BA in Technocultural Studies from Oberlin College.

In previous lives she's been a video game tester, an English teacher at the Japanese Air Self-Defense Force, and was the developer of the once-popular Oulipo Wordpress Theme.

Kiat Lim

Regional Coordinator

Kiat has been supporting IxDA’s mission since 2011 when he set up the IxDA Singapore chapter.

As an Interaction Designer, he is passionate about using design in ways that bring about meaningful impact to the society. With more than 14 years of experience in this field, Kiat now runs an independent design studio which focuses on helping startups and B-corps create impactful products and services that add value to their mission.

Kiat is also a passionate changemaker. He believes in sharing his experience and mentoring junior designers so that everyone, including himself, become better Interaction Designers and leverage on design to make this world a much better place.

Lisa Railey

Regional Coordinator

Lisa is an experience design leader who lives in Sydney where she works with business to deliver success and solve the right problem for the user. She has spent the last 9 years designing product and service experiences across multiple industries, including government - where there is a need to be comfortable before making a decision, to the fast changing pace of retail, as well as telecommunications, financial institutions and business. She has managed, led and mentored design teams in agile, collaborative delivery of experiences across products and services, both online and offline.

Lisa has a BBus - International Business, holds a Masters in Interactive Multimedia and has pursued post grad study in Service Design. She is passionate about the intersection of humans and technology and particularly interested in the employee experience and organisational design. She believes that we must create the right spaces and environments to work in, so that we can deliver the right experience to our users.

Andrea Pedrina

Co-chair, Interaction 20
Initiative Lead

Andrea is a multi-disciplinary designer, professor and consultant with 8+ years of working experience focused on crafting wonderful user-centered experiences.

He holds a B.A. in Disciplines of Art, Music and Cinema and a M.A. in Communication Design. In the last years he won some of the most important awards in the creativity and design scene as The FWA, The Lovie Awards and One Show.

He’s the Milan & Turin Local Leader for IxDA, Co-chair of the Interaction20 conference that will happen in Milan and part of The Webby and FWA awards judging panels.

He teaches in Interaction Design, Service Design, Brand Design and Communication Design courses. He currently works in Havas as Head of UX/UI.

Julie Blitzer

Co-chair, Interaction 20
Initiative Lead

Julie Blitzer has over a decade of design and technology experience, having worked on services, apps, websites, interactive installations, and even home appliances. She is currently the Digital User Experience Manager for Design Group Italia, a multi-disciplinary studio based in Milan, US, and Iceland. Julie is a guest lecturer at Domus Academy, Nuova Accademia di Belle Arti, and Scuola Politecnica di Design and previously taught at General Assembly, Startup Weekend, and Girls Who Code. Prior to joining Design Group Italia, she was a lead designer at various startups and technology companies, including JOOR and AppNexus.

Julie has been part of the IxDA community since early 2009 and later earned 2nd place in the Student Design Challenge (SDC) at interaction14 Amsterdam. She has a Master in Interaction Design at Domus Academy and a B.A. in Government from Claremont McKenna College.

Ana Domb

Board of Directors

Ana Domb Krauskopf is an independent design researcher and strategist. She founded and directed the Interaction Design School at Veritas University in Costa Rica, the first IxD graduate program in Central America. She currently teaches at Lead University. Previously she was the Director of Brand Innovation at Almabrands in Chile. In the US, she worked at THE MEME, a design consultancy based out of Cambridge, MA.

She holds a Master's degree in Comparative Media Studies from MIT, where she was part of the Convergence Culture Consortium under the direction of Henry Jenkins.

In past lives, she’s worked as a journalist, filmmaker and music producer. She has consulted with Turner Broadcasting, Comcast, BAC-Credomatic, Mesoamérica, HIVOS, UICN, amongst others.

Juan Madrigal

Co-Chair, Interaction Latin America
Initiative Lead

Juan is a seasoned creative leader with over 20 years of experience in user-centred design, branding, and marketing. He leads a diverse team of designers to develop impactful and engaging digital products. Juan has a deep understanding of financial services, retail, emerging technologies, and digital transformation.

Juan has a UX certification and specialty in UX Management and Interaction Design from the Nielsen Norman Group. He is a Speaker, a Local Leader for the IxDA & IDF, the Founder of the Interaction Design Medellin Meetup group, a Contributor to the UX Collective on Medium, and the Chair of Interaction Latin America 2019.

Herlency Muñoz

Co-Chair, Interaction Latin America
Initiative Lead

Herlency is the Manager of Innovation and Design Study at Ceiba Software; she's a Speaker, Design Thinker, and a Local Leader for IxDA Medellín. Her primary responsibility is to make the world better :) and to achieve that, she observes and interprets the experience as a whole. She connects creativity in different fields and learns how to interact with those connections.

Herlency is a Computer Engineer and Graphic Designer, and she participates in some projects as a User Experience Consultant. She has worked for 19 years in custom software development companies, participating in the construction of transactional applications, intranets, websites and mobile applications.

Herlency's passion is Design Thinking, to generate creative solutions and to help solve problems. She likes sketching and to read about creativity and innovation

Juan Esteban Arango

Co-Chair, Education Summit Latin America 2019
Initiative Lead

Juan Esteban Arango is a Lead UX designer from Medellin, Colombia. He is the Chair of the Education Summit ILA19, an IxDA Local leader, and he's presently the president of the IxDA's Medellin chapter.

Juan is a design thinker, a UX Design teacher and a coach. He's very passionate about what he does, and he's always working with the design community: Juan believes in sharing and transferring knowledge to create awareness about design.