The NYC local IxDG face-2-face had an event tonight at Parsons School of
Design (Thank you Parsons!).
The event centered on the presentation of "The Deep Dive", An ABC Nightline
episode that looks at IDEO's design process. IDEO is a very well respected
product design firm based out of Palo Alto, CA.
Summarize the Video:
1. For innovative ideas to occur, requires a culture that supports creative
thinking
a. during the design process a sense of a lack of heirarchy (no CEO's)
b. let people build their environment. Beg foregiveness instead of
asking for permission
c.
