Hi Shalini, all,
Yes, this subject is of paramount importance. Given that you are to
provide a web site fopr to do something on it, noy just for the user
to like it or not, but to act on it.
A web site or any other human-computer interaction with a device that
can be perceived by the user as stubborn as a computer can be.
This is due to a lack of mental model coupling.
On the other hand, sometimes we meet another person and soon we find
out that there is good communication, that without saying nothing
there are implicit agreements and coincidences.