Digital Strategist - Wellness agency

marybethh
2010
Digital Strategist - Wellness agency
August 5, 2010 - 11:42am
New York, NY
United States
Employer: 
top tier wellness marketing agency
From a recruiter: 
Recruiter
Term: 
Full time
How to apply: 
marybeth@haasandriley.com
Description: 

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Draft Job Description – Digital Strategist

 

 

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Saatchi & Saatchi Wellness Our client is a fully integrated wellness agency and part of one of the largest advertising networks in the world.  The agency handles integrated marketing for clients along the entire wellness spectrumm including Nexium, Ambien CR, Plavix, Frontline and Transitions, among others.. It provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, foods and other brands.

 

Position Summary

 

Candidate will be part of a forward thinkingsupplement the existing digital strategy team, supporting several brands especially new business acquisitions.  Should be knowledgeable about digital marketing, especially as it relates to brand strategy and business growth.  Healthcare/Pharma experience is extremely helpful as is a background in strategy/account management. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired.

  Principal Responsibilities

·         Partner with Account and Creative leads to develop new digital marketing ideas and sell in to senior level clients.

·         Provide sound business justification for investment in digital marketing (based on market trends, audience insights, past campaign data, and past experience)

·         Interpret market trends and competitive analysis to develop meaningful business building strategies.

·         Supplement planning process by providing additional insights about channel preferences, affinity, and usage for various customer segments

·         Partner with Creative teams to provide trends, develop ideas, and maximize the use of technology to bring the ideas to life

·            Leverage digital channels and tools to discover behavioral insights.

·         Develop and interpret digital analytics.  Translate into meaningful business building implications.

·            Analyze existing data and translate them into relevant marketing program implications.

·            Apply innovative research and ‘listening’ methodologies to create breakthrough customer insights, using both qualitative and quantitative methodology.

·            Optimize the impact of customer insights in the creative development process by partnering with Creatives.

·         Work with Management, Account Teams and New Business Development teams to identify, qualify, and win new business opportunities. 

·            Exceptional writing, communication and influence skills; experience with senior level clients.

·         Work with account team members to maintain the highest level of customer service and satisfaction.

·         Assist in improving overall digital process & workflow, including estimating scope and staffing, engaging various roles and responsibilities throughout project lifecycle, deliverables, and working with internal and/or external execution teams responsible for technology

·            Vendor identification and selection.

·            Partner with technology managers to deploy digital campains.

·            Develop and interpret digital analytics.  Translate into meaningful business building implications.


Qualifications

 


·         BA/BS Degree (a graduate degree in relevant area is a plus)

·         3-5 years digital consulting, sales, creative and/or strategy experience

·         Strategic/big picture thinker

·            Complete working knowledge of digital medium

·         Exceptional writing, communication and presentation skills

·            Aware of trends in the market place

·            Excellent presentation skills

·         Proven ability to successfully interface work with and leadguide senior-level clients and internal Agency teams

·         Working knowledge of direct/relationship marketing

·         Experience with multi-channel marketing

·         Strong working knowledge of SEM and digital mediadigital marketing tactics, including web development, online advertising, social media, and mobile.

·         Strong familiarity and understanding of emerging digital trends and technologiesy