is seeking a Sr. Manager of Website Experience & Analytics to help lead the
vision, strategy, and execution of the interaction design and optimizations of
the optionsXpress.com website and landing pages.The ideal candidate has a passion for user
centered design and a wide breadth of experience across multiple types of
products and design methodologies as well as offer a strategic perspective,
sound business judgment, deep analytical capabilities, and a collaborative
Sr. Manager of Website Experience & Analytics responsibilities will include
·Develop and effectively communicate best
practices for analyzing user behavior, configuring and utilizing web analytics
technologies, and interpreting data
the resident expert in user experience strategy, online user behavior,
usability testing, and industry standard user experience best practices.
the effectiveness of new and existing information architecture elements,
performance metrics, customer research, competitive landscape, and industry
standard best practices in order to continuously evolve and improve our online
user experience towards overall business goal.
innovative, customer centric information and design recommendations that
contribute to an enhanced user experience and to overall company goals.
approve and enforce the IA design and best practices standards.
and execute complex testing based on best practices, analysis, and customer
insights for improved account generation through the online experience.
industry standard website testing methodologies
success metrics in line with business goals and develop test reporting
and interpret results
and execute iterative testing
·Project-manage all groups needed in website
experience, optimization, and testing including: creative design, brand,
marketing, product, senior management and QA.
process improvement changes to maximize team efficiency.
·Determine key and secondary KPIs needed for
successful monitoring/measurement of the website
oDevelop and execute all website reporting,
analysis, and dashboards
·Bachelor’s degree, preferred in a relevant
business or technical discipline (such as Marketing, Statistics, Computer
·3-5 years of Web Analytics experience and/or
·Experience in a leadership role (project lead
Thorough understanding of best
practices in web design and user interface/information architecture
knowledge of task and use-case analysis, heuristic analysis, and user personas
Strong understanding of online
design, marketing and advertising
Experience with techniques in
formal and informal usability testing
Extensive experience with
Omniture Site Catalyst including analysis of clickstream
Some Experience with Omniture
Test & Target or other testing tools
·Some knowledge of SEO best practices
·Strong understanding of Excel, Excel Pivot
Tables and Graphs