When a new product is developed, its business goals and the way that it will be used need to be developed together. In this session, Michael Grossman will discuss how user experience work integrates with
product development in business.
As a starting point for the session, Michael will identify the places in the product lifecycle where user experience
design decisions are made. To illustrate how product teams can adopt
design methods to influence and improve this decision making, he will
focus on methods for creating a listening channel. The core of the
method is to conduct interviews of potential users and other
stakeholders and to take advantage of prototypes and direct field
observation where applicable. The notes that are generated from these
exercises are then analyzed to produce findings that can be
communicated to the internal stakeholders, including the development
team, and to customers.
The presentation will include real world examples in which
ideas are brought through the design process, so you can see how they
are changed by their contact with observations drawn from real and
Michael merged his skills in graphic design and multimedia into a
career in User Experience Design after graduating with a B.S. in Jazz
in 1989. He has delivered projects for clients including Kenneth Cole,
Merrill Lynch, Apple, Time Warner, NFL Properties, AOL, Toshiba and
W&R Grace. He is currently responsible for User Experience Design
for ICAP's Electronic Broking unit, which averages close to $1 trillion
a day in transactions.
Signups for this event will be handled at http://ia.meetup.com/54/calendar/11931865/. There is currently a waiting list, so if you have already signed up but realize you cannot attend, please update your reply there.