Design by Fire Conference 2010, Amsterdam (NL)

Yohan Creemers
Event date: 
October 12, 2010 - 6:00am - October 13, 2010 - 11:00am
Pakhuis De Zwijger
Piet Heinkade 179
See map: Google Maps
IxDA Nederland
Event description: 


Design by Fire 2010 - Conference on Interaction design
Wednesday 12 - 13 October 2010, Amsterdam - Utrecht (NL)

For the fourth year in a row IxDA Nederland organizes the Design by Fire Conference, an international conference on interaction design. We are very pleased with the line-up of speakers:

Conference program - Wednesday 13 October, Amsterdam (NL)

  • NUI: What's in a Name? (Bill Buxton, Microsoft Research)
  • Urban Augmented Reality (Jacco Ouwerkerk, IN10 Communication)
  • The Psychology of Creativity (Claire Rowland, Fjord)
  • Turning the Corporate Battleship with Design (Andrei Herasimchuk, Yahoo!)
  • Creating People for Interfaces (Ianus Keller, For Inspiration Only)
  • A Smattering of Prototyping Interactions (Sascha Wolter,
  • Information Is Beautiful (David McCandless)


There will be time for discussions after each presentation.

Join Us!

Design by Fire 2010 will take place on Wednesday October 13th in Pakhuis De Zwijger, Amsterdam. We would love to meet you there. Early birds are rewarded with a 30 euro discount, but bear in mind: seats are limited, so save your spot today.

Please note: we offer an additional 20 euro discount for IxDA members! Contact us for the discount code.

Workshops - Tuesday 12 October, Utrecht (NL)

For the first time in our four year history, we are offering a bunch of workshops! These half day workshops take place on Tuesday October 12th in Utrecht and are targeted at interaction designers.

  • Hands on Arduino (Eelke Feenstra,Zesbaans & Adriaan Wormgoor, Fourcelabs)
  • Expression Blend & SketchFlow Prototyping (Floor Mesters, Microsoft)
  • Good Design Faster (Peter Boersma, Adaptive Path)


Design By Fire DesignCamp - Tuesday 12 October, Utrecht (NL)

And we have even more in store. Born from the desire to share and learn design solutions in an open environment, we initiate the Design by Fire DesignCamp. No spectators, only participants! It'll be an intense event where the attendees are the main actors.

There will be two series of parallel sessions. Each session will last 90 minutes and focuses on a specific (real or unreal, abstract or concrete) design problem or design method. The case owner will shortly introduce the design problem or method at the start of the session. The remaining time will be used to jointly create a design solution.


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28 Sep 2010 - 5:21am
Yohan Creemers

There are still tickets available for the Design by Fire Workshops and DesignCamp on Tuesday 12 October in Utrecht. Use discount code IXDA to get your ticket for the early bird price!

3 Nov 2010 - 6:45am
Yohan Creemers

Audio recordings of last month's Design by Fire conference are up.

You can listen to the sessions at
or subscribe through iTunes (

Enjoy, Yohan.

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