9 1/2 Theses on the Power and Efficacy of Gamification

mprove
2004
Event date: 
December 3, 2012 - 12:00pm - 2:16pm
DDB Tribal
Willy-Brandt-Straße 1
Hamburg
Germany
See map: Google Maps
IxDA Hamburg
Event description: 

The 3rd of December will be hot. It is a joined event between the local IxDA chapter Hamburg and the User Experience Roundtable. We are happy to present

Sebastian Deterding: 9 1/2 Theses on the Power and Efficacy of Gamification

»Gamification« is: hyped, oversold, misunderstood, unavoidable, a buzzword, a question mark, a quick fix, a huge unfulfilled potential. In the past two years, the notion of infusing digital products and services with game elements to make them more engaging has been stirring up the digital industries. Multiple vendors have sprung up that sell gamification as a software service, and ‘gamification gurus’ are beginning to litter the online airwaves like ‘social media experts’ in years before. Are points and badges mere indulgences for the faithful flock looking for redemption in loyalty programs? Or is there something worth salvaging?
In nine (and a half) theses, this talk will walk you through the precursors and parallels of gameful design, question trends and definitions, reveal the hidden back story, muse about the future, and answer the question: What are we as designers to make of this?

More about Sebastian at http://codingconduct.cc/

More about the event at http://www.uxhh.de/roundtable/

Many thanks to DDT Tribal for providing shelter on that evening http://ddb-tribal.com/de/agentur/hamburg-112

cheers
Matthias


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