mobile, networked world changes in behavior and expectations have
completely disrupted how companies do business. The smart companies no
longer just "sell product" --- they build ecosystems of genuine value,
comprised of dynamic, interconnected touch points that stoke customer
interests and support their needs. Customer experience becomes an
essential business strategy, marketing evolves past persuasion into
value, digital technology and data become more essential and more
complex. In the midst of this shift, where lagging businesses struggle
to follow suit, our role as UX professionals is evolving and forcing us
to work differently.
from experience with multi-channel ecosystems at R/GA, this
presentation will explore six ways in which this emerging shift is
changing our roles and the way we work. From building strategies to how
we collaborate and manage complexity, her hope is that you’ll walk away
from this presentation armed with some practical insight that will help
your team prepare for the advent of these challenges.
WHEN Wednesday, February 20, 2013 6:30 - 7:00 p.m. Networking and refreshments 7:00 - 8:00 p.m. Presentation 8:00 - 9:00 p.m. Wrap-up and discussion
bring your ticket with you so you can be checked in. Attendees with be
escorted from the front desk up to the presentation room.
The event is free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR SPEAKER Cindy Chastain is a Creative Director at R/GA in New York, currently leading the strategy and design of a complex B2B
sales ecosystem for Nike. Her favorite activities these days
include helping companies identify customer-informed
opportunities in digital; developing clear, actionable
experience strategies; and creating frameworks (and conditions)
for helping teams innovate and create great work. She’s also an
educator at heart, moonlighting as an adjunct professor of
interaction design as well as recreational noodler of ideas,
especially around storytelling and design, digital ecosystems, and
the art of collaboration. Former clients include Hewlett Packard,
Verizon, Qantas Airlines, Ameriprise, Walmart, BBC Worldwide, GlaxoSmith Klein, Showtime, Coca-Cola, Unilever, Pfizer and HSBC. She holds an MFA in screenwriting from Columbia University and earned a BS in Radio, TV, Film from Northwestern University.
ABOUT OUR HOST AND REFRESHMENTS SPONSOR R/GA
is a full-service digital agency that transforms the way people
interact with brands. A commitment to design, technology, strategy, and
innovation has defined R/GA's continuing legacy as an iconoclast in the
world of communications and marketing. With a holistic range of
offerings that includes brand design, mobile, and retail, R/GA's agency
model is adaptable to the ever-changing needs of consumers in the
Founded in 1977, R/GA has received the most
prestigious creative awards for film, broadcast, design, advertising,
and interactive. It was selected for Adweek's "Agency of the Year" in
2008, Ad Age's Agency "A-List" in 2008 and "Digital A-List" in 2009, and
Creativity's "Interactive Agency of the Year" in 2007. R/GA is part of
The Interpublic Group (NYSE:IPG), one of the world's largest advertising
and marketing services organizations.