Location: ISITE Design in the Community Room, 2030 NW Pettygrove Street
Digital Dialogues is a quarterly event series developed by AIGA Portland in partnership with IxDA and sponsored by FILTER Talent and ISITE Design. Each event provides a sneak peek into a different collaborative case study.
Price to attend | Free for AIGA members, $10 for non-members
Join the team from The Brigade as they give us a glimpse into their process of designing, developing and managing the Spotify On Tour project.
Spotify asked the Portland design studio to create a memorable and socially engaging experience that introduced concertgoers and their Facebook friends to the vast Spotify music library. In response, The Brigade transformed a tour bus into a giant, crowd-controlled boombox.
Using their iPhones, connected users could play any song in the Spotify library, creating a massive, party-curated playlist blasting from the bus (which also doubled as a bar). They built a unique experience while also handling everything from the Boombox app and backend architecture, to social media engagement via a microsite and Facebook app, Instagram, and Twitter.
Anything can and will happen on tour. What do you do when cellular reception is disrupted, the satellite is blocked and somebody spilled a beer on the pep wave router? Find our how The Brigade designed a system to withstand the rigors of the road.