IxDA Silicon Valley Event at Yahoo! :: Mar 27 2013 :: Jacqueline Goldberg on Designing Daily Habits: Personalization and Patterns

Event date: 
March 27, 2013 - 9:00pm - 11:30pm
701 First Avenue, Building C, 1st Floor, URLs Cafeteria
Sunnyvale, 94089, CA
United States
See map: Google Maps
Event description: 

What makes a great, everyday user experience? Users increasingly expect products that not only reliably deliver, but that are tailored to their needs. From information architecture to aesthetics, find out how Yahoo! is approaching design to deliver personalized user experiences at scale.

Yahoo! is hosting this event and will provide refreshments. IxDA (Interaction Design Association) Silicon Valley and the BayCHI IxD BOF are co-sponsors of this event.

Jacqueline Goldberg is currently a Design Director at Yahoo!, overseeing a team creating native mobile and Web applications that deliver personal, premium content experiences. Previously, she was Creative Director at Hewlett-Packard in the Imaging and Printing Group and a member of the HP Design Council, Design Director with Roger Black, and a founding member of Tabblo—a Web application for personal content creation and collaboration that was acquired by Hewlett-Packard eighteen months after its inception. Jackie has led interactive and editorial design projects for Microsoft, News Corporation, Hearst Corporation, Condé Nast, the Los Angeles Times, MIT Technology Review, Ford Motor Company, and Estee Lauder Companies among others. Publication credits include catalogues for the Museum of Modern Art, the Whitney Museum, the Guggenheim Museum, and Centre Georges Pompidou.


7pm—Socializing and refreshments


Directions to Yahoo! Sunnyvale

From San Jose:
    1.    Take U.S. 101 northbound.
    2.    Exit at Mathilda Avenue.
    3.    Turn right onto North Mathilda Avenue.
    4.    Turn left onto First Avenue, opposite Bordeaux Drive, the street on the right.
    5.    Take the first right into the Yahoo! parking lot.

From San Francisco:
    1.    Take U.S. 101 southbound.
    2.    Take the Alviso/Milpitas exit to CA 237 eastbound.
    3.    Immediately after the merge onto 237, take the Mathilda Avenue exit.
    4.    Turn left onto North Mathilda Avenue.
    5.    Turn left onto First Avenue, opposite Bordeaux Drive, the street on the right.
    6.    Take the first right into the Yahoo! parking lot.



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