working on multi-channel experiences that blend both digital and
human-to-human interfaces, service blueprints allow interaction
designers to look beyond the pixels and peer into the structures and
systems of touchpoints that create the service experience.
The process of discovering,
designing, and weaving these touchpoints together is the core work and
deliverable of service designers. Service blueprints embody the
foundational concepts of service design and are a fundamental tool for
clarifying the interactions between customers, digital touchpoints,
employees, and 'backstage' activities (everything the customer does not
During this 2.5 hour
workshop, you will learn about the anatomy of services and how to use
service blueprints in your design practice. You will create a service
blueprint documenting an existing service encounter and identify new
opportunities. Utilizing this blueprint, you will explore ways of
manipulating aspects of service delivery to eliminate pain-points,
improve the experience, and create new process efficiencies.
PRICE Free and open to everyone interested, however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR WORKSHOP LEADER Izac
Ross is an Experience Designer at Moment, where he has worked on
products for clients such as Bloomberg, Morgan Stanley, and Memorial
Sloan-Kettering Cancer Center. Izac received his BFA in Service Design
from the Savannah College of Art & Design. He blends methods from
interaction design, industrial design, service management, and design
research to create new approaches and frameworks to solve problems.
ABOUT VENUE SPONSOR AppNexus
is the world leader in real-time advertising technology, serving the
most sophisticated companies in the ecosystem. The AppNexus platform is
the only ad server built specifically for the real-time advertising
business. Composed of interoperable display advertising technologies,
the customizable AppNexus platform supports the evolving needs of buyers
and sellers. AppNexus is led by a high-caliber management team that
includes the founders of the world’s first and most successful ad
exchanges at Right Media and DoubleClick, as well asleaders from AOL, HP