Emily Warn of Two Pens will lead a Content Strategy Critique session, presenting a case study on how Zappo’s successfully uses social media content. Misty Weaver will follow with a critique of ModCloth. The evening will be a great opportunity to learn more about content strategy, SEO, content delivery and User Experience. We’re leaving plenty of time for you to share your expertise during a group discussion. Plus, we get to look at some really fun content.
This crossover event is a great opportunity to learn more about content strategy, SEO, content delivery and User Experience as well as share your expertise in a group discussion.
About Two Pens
Two Pens provides content strategy and writes social media content for both large and mid-size businesses. Our creative services include blogging, social network posting, tweeting, branding, naming and design. We’ve trained hundreds of employees at Microsoft, Nordstrom, Costco, AT&T Mobile, and Starbucks in blogging and social media writing skills.
About Emily Warn
Emily Warn works both sides of the aisle. She is a content strategist for high-profile websites, and is also a poet and writer. She is the founding editor of Webby Award-winning poetryfoundation.org and was the editor-in-chief of Microsoft.com. Most recently, she was the managing editor of the Microsoft Office Blogs, helping develop a blogging platform for the launch of the new Office 2013.