will you ensure your next digital product is groundbreaking? It’s not
enough to build your product right, you need to build the right product.
To do this you need to get beyond “can they use it” and get to the
heart of the problem your product is solving. Creative, exploratory user
experience research methods are designed to do just that. AnswerLab
User Experience Research Manager, Liang Zhang, will share examples of
research approaches that surprise and delight by delivering experience
insights that move beyond usability. He will illustrate this with a
PayPal success story that generated mobile product concepts.
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (email@example.com)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR SPEAKER Liang Zhang is a User Experience Research Manager at AnswerLab,
a user experience research consultancy with offices in San Francisco
and New York and Fortune 500 clients across the U.S. At AnswerLab, Liang
has led user research engagements spanning over twenty countries, eight
time zones, and four continents. His work has helped clients in the
financial services, logistics, social media, and healthcare sectors
create and market outstanding digital products and services. Clients
such as PayPal, FedEx, Visa, Samsung, and Genentech rely on his user
experience recommendations.Prior to joining AnswerLab, Liang was part of
the User Experience & Design team at LinkedIn, where he provided
strategic user insights to the international and monetization teams. His
previous work included research on subscription behavior and designing a
framework for assessing the impact of culture on online professional
networking. Liang received his BA in Economics from UC Berkeley and his
MSc in International Management from the London School of Economics
& Political Science.
ABOUT OUR VENUE SPONSOR
The BNY Mellon
UX team researches and designs software that plays a foundational role
in the global financial system. We delve into complex subject matter,
architect new portal frameworks, and deliver on the promise of big data.
Our Team is reconceptualizing how financial systems can be run and
building innovative software to suit.
Mellon is a global investments company dedicated to helping its clients
manage and service their financialassets throughout the investment
lifecycle. Whether providing financial services for institutions,
corporations or individual investors, BNY Mellon delivers informed
investment management and investment services in 36 countries and more
than 100 markets. As of March 31, 2013, BNY Mellon had $26.3 trillion in
assets under custody and/or administration and $1.4 trillion in assets
under management. BNY Mellon can act as a single point of contact for
clients looking to create, trade, hold, manage, service, distribute or
restructure investments. BNY Mellon is the corporate brand of The Bank
of New York Mellon Corporation. Additional information is available on www.bnymellon.com or follow us on Twitter @BNYMellon.
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