Interviewing Users: Uncovering Compelling Insights

Peter March
Event date: 
December 6, 2013 - 5:30pm - 7:30pm
1345 6th Avenue, 50th Floor
New York, NY
United States
See map: Google Maps
New York IxDA
Event description: 

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it's a skill we need to learn, because:

  • It's based on skills we think we have (talking or even listening)
  • It's not taught or reflected on

People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

This talk will cover:

  • How to frame the research problem so it has the most impact
  • The importance of rapport-building and listening
  • Different types of questions (and why you need to have a range of question types)
  • What type of participants to recruit and how to find them

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6:30 - 7:00 Welcome and networking
7:00 - 8:00 Presentation
8:00 - 8:30 Wrap up and more networking

Friday, December 6th, 2013
6:30pm - 8:30pm


1345 6th Avenue
50th Floor
New York, NY, 10105


Light refreshments will be served.

Free and open to everyone interested however tickets are required.

IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.

Please email us ( as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!


Steve Portigal is the author of the Rosenfeld Media book Interviewing Users: How to Uncover Compelling Insights, and is the founder of Portigal Consulting, a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers. He has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.

Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at and tweets at @steveportigal.

Lab49 is a strategy, design and technology consulting firm that creates advanced solutions for the world’s leading investment banks, asset managers and exchanges. Through an iterative and collaborative approach, our user experience designers create innovative, information-rich interfaces that solve complex problems, and partner with our engineering teams to deliver beautiful, usable software in an agile environment. For more information, visit their website.

See you there,

IxDA New York local leaders

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