users is undeniably one of the most valuable and commonly used user
research tools. Yet sometimes we forget that it's a skill we need to
It's based on skills we think we have (talking or even listening)
It's not taught or reflected on
tend to 'wing it' rather than develop their skills. Without good
interviewing skills, insights may be inaccurate or reveal nothing new,
suggesting the wrong design or business responses, or they may miss the
crucial nuance that points to innovative breakthrough opportunities.
This talk will cover:
How to frame the research problem so it has the most impact
The importance of rapport-building and listening
Different types of questions (and why you need to have a range of question types)
What type of participants to recruit and how to find them
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR PRESENTER Steve Portigal is the author of the Rosenfeld Media book Interviewing Users: How to Uncover Compelling Insights, and is the founder of Portigal Consulting,
a bite-sized firm that helps clients to discover and act on new
insights about themselves and their customers. He has interviewed
hundreds of people, including families eating breakfast, hotel
maintenance staff, architects, rock musicians, home-automation
enthusiasts, credit-default swap traders, and radiologists. His work has
informed the development of mobile devices, medical information
systems, music gear, wine packaging, financial services, corporate
intranets, videoconferencing systems, and iPod accessories.
speaks regularly at corporate events and conferences such as CHI, IxDA,
Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and
WebVisions. His articles about culture, design, innovation, and
interviewing users have been published in interactions, Core77,
Ambidextrous, and Johnny Holland. He blogs at www.portigal.com/blog and tweets at @steveportigal.
ABOUT OUR VENUE SPONS0R Lab49
is a strategy, design and technology consulting firm that creates
advanced solutions for the world’s leading investment banks,
asset managers and exchanges. Through an iterative and collaborative
approach, our user experience designers create innovative,
information-rich interfaces that solve complex problems, and partner
with our engineering teams to deliver beautiful, usable software in an
agile environment. For more information, visit their website.