IxDA Silicon Valley Event at Yahoo! :: May 28 2014 :: Jon Innes & Liam Friedland on UX Strategy: A Systems Design Approach to Innovation

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2004
Event date: 
May 28, 2014 - 9:00pm - 11:30pm
Yahoo! Sunnyvale
701 First Avenue, Building C, 2nd Floor, Classrooms 4/5
Sunnyvale, 94089, CA
United States
See map: Google Maps
Event description: 

Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.

Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.

Please join us to learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.

Jon Innes is founder of UX Innovation LLC, a product design management consultancy that specializes in helping companies improve their design and research practices. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon has led UX projects for several members of the Fortune 1000, such as Intuit, Cisco, and Siebel, both as a consultant and as a member of an in-house team. His recent design, consulting, and training clients have included Autodesk, Google, Walmart.com, Informatica, and various early-stage startups.

Liam Friedland is the Vice President of User Experience for Informatica, where he and his team utilize a wide range of UX strategies and techniques for defining and designing Informatica’s product experiences. Liam has broad experience driving UX practices across many different domains at startups and mid-size and large companies, including Microsoft, Oracle, Siebel Systems, and Borland.

Event Co-sponsors:

IxDA (Interaction Design Association) Silicon Valley

BayCHI IxD BOF

Schedule:

7 pm—Socializing and refreshments

7:30-9:30 pm—Program

Directions to Yahoo! Sunnyvale

Yahoo!

Room: Building C, Classrooms 4 & 5

701 First Avenue

Sunnyvale, CA 94089

From San Jose:

Take U.S. 101 northbound.

Exit at Mathilda Avenue.

Turn right onto North Mathilda Avenue.

Turn left onto First Avenue, opposite Bordeaux Drive, the street on the right.

Take the first right into the Yahoo! parking lot.

From San Francisco:

Take U.S. 101 southbound.

Take the Alviso/Milpitas exit to CA 237 eastbound.

Immediately after the merge onto 237, take the Mathilda Avenue exit.

Turn left onto North Mathilda Avenue.

Turn left onto First Avenue, opposite Bordeaux Drive, the street on the right.

Take the first right into the Yahoo! parking lot.

 

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