pricing on icons?

15 Mar 2004 - 12:38pm
10 years ago
7 replies
755 reads
Wendy Fischer
2004

I am considering bids for icon design from different
design firms. I am wondering what would be considered
a reasonable price for icon design or a range to go
by?

-Wendy Fischer

=====
Test 123 test 123

Comments

15 Mar 2004 - 1:47pm
vutpakdi
2003

--- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> I am considering bids for icon design from different
> design firms. I am wondering what would be considered
> a reasonable price for icon design or a range to go
> by?

I'm curious about experiences others have had as well. Perhaps more
information would be helpful? Like, how many icons, their specs, their
usage?

For example,
8 icons
16x16 and 24x24, 8, 24, and 32 bit color
Used in toolbars for a Windows application

would be different than
1 icon
16x16, 32x32, and 48x48, 8, 24, and 32 bit color
Used as application icon

and
4 icons
32x32, 8 or 24 bit color
4 arrows for a web page

If I were pricing the icons, I would make my bid for the 4 arrows might be
less than the single application icon and probably less than half of the 8
toolbar icons. I've based my example of how the details matter on the
amount of time that it's taken me to do a few small projects: I do some
light icon design work for other projects within my company, but it's not
my primary role or talent.

Ron

=====
============================================================================
Ron Vutpakdi
vutpakdi at acm.org

__________________________________
Do you Yahoo!?
Yahoo! Mail - More reliable, more storage, less spam
http://mail.yahoo.com

15 Mar 2004 - 2:01pm
Wendy Fischer
2004

If anyone has pricing ranges that would be great.

to give you an ideas, basically one project is 27
16x16 gifs icons with 5 additional 32x32 gifs based on
the eclipse guidelines. The second project is 51 icons
in a 16x16 and 32x32 state in an ICO format. All icons
need concept design, branding and art direction.

Thanks

Wendy
--- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
>
> --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > I am considering bids for icon design from
> different
> > design firms. I am wondering what would be
> considered
> > a reasonable price for icon design or a range to
> go
> > by?
>
> I'm curious about experiences others have had as
> well. Perhaps more
> information would be helpful? Like, how many icons,
> their specs, their
> usage?
>
> For example,
> 8 icons
> 16x16 and 24x24, 8, 24, and 32 bit color
> Used in toolbars for a Windows application
>
> would be different than
> 1 icon
> 16x16, 32x32, and 48x48, 8, 24, and 32 bit
> color
> Used as application icon
>
> and
> 4 icons
> 32x32, 8 or 24 bit color
> 4 arrows for a web page
>
> If I were pricing the icons, I would make my bid for
> the 4 arrows might be
> less than the single application icon and probably
> less than half of the 8
> toolbar icons. I've based my example of how the
> details matter on the
> amount of time that it's taken me to do a few small
> projects: I do some
> light icon design work for other projects within my
> company, but it's not
> my primary role or talent.
>
>
> Ron
>
>
> =====
>
============================================================================
> Ron Vutpakdi
> vutpakdi at acm.org
>
>
> __________________________________
> Do you Yahoo!?
> Yahoo! Mail - More reliable, more storage, less spam
> http://mail.yahoo.com
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
> http://discuss.interactiondesigners.com
> --
> Questions: lists at interactiondesigners.com
> --
> Announcement Online List (discussion list members
> get announcements already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/

=====
Test 123 test 123

15 Mar 2004 - 2:35pm
Wendy Fischer
2004

Just to reiterate, I do not need referrals for icon
design. I already have proposals on the table from
design firms.

I am just wondering what types of price ranges for
icons people think are reasonable for client software
design, based on the below short descriptions of the
two projects.

Basically I am looking between $333 to $500 an icon.
My company is currently paying $80-$120 per icon for
substandard icons from a junior designer who provides
no art direction and branding. This is a big leap
mentally for them to move up in price range, since
they are extremely frugal.

I am just wondering if $333 to $500 an icon is
reasonable, since I have never outsource icons before.

-Wendy Fischer
--- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> If anyone has pricing ranges that would be great.
>
> to give you an ideas, basically one project is 27
> 16x16 gifs icons with 5 additional 32x32 gifs based
> on
> the eclipse guidelines. The second project is 51
> icons
> in a 16x16 and 32x32 state in an ICO format. All
> icons
> need concept design, branding and art direction.
>
> Thanks
>
> Wendy
> --- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
> >
> > --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > > I am considering bids for icon design from
> > different
> > > design firms. I am wondering what would be
> > considered
> > > a reasonable price for icon design or a range to
> > go
> > > by?
> >
> > I'm curious about experiences others have had as
> > well. Perhaps more
> > information would be helpful? Like, how many
> icons,
> > their specs, their
> > usage?
> >
> > For example,
> > 8 icons
> > 16x16 and 24x24, 8, 24, and 32 bit color
> > Used in toolbars for a Windows application
> >
> > would be different than
> > 1 icon
> > 16x16, 32x32, and 48x48, 8, 24, and 32 bit
> > color
> > Used as application icon
> >
> > and
> > 4 icons
> > 32x32, 8 or 24 bit color
> > 4 arrows for a web page
> >
> > If I were pricing the icons, I would make my bid
> for
> > the 4 arrows might be
> > less than the single application icon and probably
> > less than half of the 8
> > toolbar icons. I've based my example of how the
> > details matter on the
> > amount of time that it's taken me to do a few
> small
> > projects: I do some
> > light icon design work for other projects within
> my
> > company, but it's not
> > my primary role or talent.
> >
> >
> > Ron
> >
> >
> > =====
> >
>
============================================================================
> > Ron Vutpakdi
> > vutpakdi at acm.org
> >
> >
> > __________________________________
> > Do you Yahoo!?
> > Yahoo! Mail - More reliable, more storage, less
> spam
> > http://mail.yahoo.com
> > _______________________________________________
> > Interaction Design Discussion List
> > discuss at interactiondesigners.com
> > --
> > to change your options (unsubscribe or set
> digest):
> > http://discuss.interactiondesigners.com
> > --
> > Questions: lists at interactiondesigners.com
> > --
> > Announcement Online List (discussion list members
> > get announcements already)
> > http://interactiondesigners.com/announceList/
> > --
> > http://interactiondesigners.com/
>
>
> =====
> Test 123 test 123
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
> http://discuss.interactiondesigners.com
> --
> Questions: lists at interactiondesigners.com
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> get announcements already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/

=====
Test 123 test 123

15 Mar 2004 - 5:33pm
John Vaughan - ...
2004

Wendy

Your price seems reasonably generous: At a contracting rate you seem to be
figuring about 1 day's work per icon, so you should get substantial
satisfaction. Context is everything, of course. The value that you get for
whatever you're paying is relative to the expectations of your customers
(users) and clients (stakeholders), the profile of the product/service, the
competition, the prominence of the icons, etc.

Good luck in finding what you need.

John Vaughan
email: vaughan1 at optonline.net
website: http://www.jcvtcs.com
Voice: (973) 316-1182

----- Original Message -----
From: "Wendy Fischer" <erpdesigner at yahoo.com>
To: <discuss at interactiondesigners.com>
Sent: Monday, March 15, 2004 3:35 PM
Subject: Re: [ID Discuss] pricing on icons?

> Just to reiterate, I do not need referrals for icon
> design. I already have proposals on the table from
> design firms.
>
> I am just wondering what types of price ranges for
> icons people think are reasonable for client software
> design, based on the below short descriptions of the
> two projects.
>
> Basically I am looking between $333 to $500 an icon.
> My company is currently paying $80-$120 per icon for
> substandard icons from a junior designer who provides
> no art direction and branding. This is a big leap
> mentally for them to move up in price range, since
> they are extremely frugal.
>
> I am just wondering if $333 to $500 an icon is
> reasonable, since I have never outsource icons before.
>
> -Wendy Fischer
> --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > If anyone has pricing ranges that would be great.
> >
> > to give you an ideas, basically one project is 27
> > 16x16 gifs icons with 5 additional 32x32 gifs based
> > on
> > the eclipse guidelines. The second project is 51
> > icons
> > in a 16x16 and 32x32 state in an ICO format. All
> > icons
> > need concept design, branding and art direction.
> >
> > Thanks
> >
> > Wendy
> > --- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
> > >
> > > --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > > > I am considering bids for icon design from
> > > different
> > > > design firms. I am wondering what would be
> > > considered
> > > > a reasonable price for icon design or a range to
> > > go
> > > > by?
> > >
> > > I'm curious about experiences others have had as
> > > well. Perhaps more
> > > information would be helpful? Like, how many
> > icons,
> > > their specs, their
> > > usage?
> > >
> > > For example,
> > > 8 icons
> > > 16x16 and 24x24, 8, 24, and 32 bit color
> > > Used in toolbars for a Windows application
> > >
> > > would be different than
> > > 1 icon
> > > 16x16, 32x32, and 48x48, 8, 24, and 32 bit
> > > color
> > > Used as application icon
> > >
> > > and
> > > 4 icons
> > > 32x32, 8 or 24 bit color
> > > 4 arrows for a web page
> > >
> > > If I were pricing the icons, I would make my bid
> > for
> > > the 4 arrows might be
> > > less than the single application icon and probably
> > > less than half of the 8
> > > toolbar icons. I've based my example of how the
> > > details matter on the
> > > amount of time that it's taken me to do a few
> > small
> > > projects: I do some
> > > light icon design work for other projects within
> > my
> > > company, but it's not
> > > my primary role or talent.
> > >
> > >
> > > Ron
> > >
> > >
> > > =====
> > >
> >
>
============================================================================
> > > Ron Vutpakdi
> > > vutpakdi at acm.org
> > >
> > >
> > > __________________________________
> > > Do you Yahoo!?
> > > Yahoo! Mail - More reliable, more storage, less
> > spam
> > > http://mail.yahoo.com
> > > _______________________________________________
> > > Interaction Design Discussion List
> > > discuss at interactiondesigners.com
> > > --
> > > to change your options (unsubscribe or set
> > digest):
> > > http://discuss.interactiondesigners.com
> > > --
> > > Questions: lists at interactiondesigners.com
> > > --
> > > Announcement Online List (discussion list members
> > > get announcements already)
> > > http://interactiondesigners.com/announceList/
> > > --
> > > http://interactiondesigners.com/
> >
> >
> > =====
> > Test 123 test 123
> > _______________________________________________
> > Interaction Design Discussion List
> > discuss at interactiondesigners.com
> > --
> > to change your options (unsubscribe or set digest):
> > http://discuss.interactiondesigners.com
> > --
> > Questions: lists at interactiondesigners.com
> > --
> > Announcement Online List (discussion list members
> > get announcements already)
> > http://interactiondesigners.com/announceList/
> > --
> > http://interactiondesigners.com/
>
>
> =====
> Test 123 test 123
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
http://discuss.interactiondesigners.com
> --
> Questions: lists at interactiondesigners.com
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already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/

15 Mar 2004 - 10:43pm
Nathan Moody
2004

Ah, pricing: the perennial dilemma. Usually I refer designers to the
Graphic Artists' Guild Pricing and Ethical Guidelines (available on
Amazon), but I think for this kind of work I'd base it more on a
professional-services model.

My approach (simply one of many, not the de-facto right way!!) would be
generally (and I do mean *very* generally) estimate time and materials
(T&M) equivalents, *per design,* and then additional production time
*per icon.* I would then pad this estimate based on the number of
review cycles on design and how tight the technical constraints were.

Looking at Ron's hypotheticals:

> --- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
>> 8 icons
>> 16x16 and 24x24, 8, 24, and 32 bit color
>> Used in toolbars for a Windows application

(8 icon designs x time estimate per design x hourly design rate)
+
(8 icon designs x 2 icon sizes x 3 color depths x estimate per icon x
hourly production rate)
x
(design iterations x some fraction of icon design T&M)
x
(client's bank account) <-- kidding!)
x
(Other Considerations)
--------------------------------
= your flat fee

Typical "Other Considerations":
- Rush fees for quick turnaround (<1 week? <1 day? How busy are you?)
- Unusual final asset requirements (you can't test on the target
platform, etc.)
- How busy you are (the busier you are, the higher the bill rates you
can generally justify)
- Friends + Family discount (get paid less, work for people you
like/trust)
- Loss-leader business development (get paid less, high likelihood of
future work - but don't get snowed on this, accurately assess your
risk).
- Key assumptions (you provide designs only, you execute production
only, you deliver GIFs and not PNGs, etc.)
- Astrology, Feng Shui, Ragnarok, etc. etc. etc.

And NEVER forget to include key assumptions in your contract or work
agreement. If your estimate is based on any assumptions, and they are
not in writing, put them down so you can always point to them later!

Hope this helps,
-Nathan

16 Mar 2004 - 3:21am
Alexey Kopylov
2004

We ordered icons for $30 on one 32x32 icon, $20 on 24x24 and $10 on 16x16 to
Russian icon designers. The quality of icons was very well :) I can show
these ones on request.

With bests,
Alexey Kopylov
UIDesign Group

-----Original Message-----
From:
discuss-interactiondesigners.com-bounces at lists.interactiondesigners.com
[mailto:discuss-interactiondesigners.com-bounces at lists.interactiondesigners.
com] On Behalf Of Wendy Fischer
Sent: Monday, March 15, 2004 11:35 PM
To: discuss at interactiondesigners.com
Subject: Re: [ID Discuss] pricing on icons?

Just to reiterate, I do not need referrals for icon
design. I already have proposals on the table from
design firms.

I am just wondering what types of price ranges for
icons people think are reasonable for client software
design, based on the below short descriptions of the
two projects.

Basically I am looking between $333 to $500 an icon.
My company is currently paying $80-$120 per icon for
substandard icons from a junior designer who provides
no art direction and branding. This is a big leap
mentally for them to move up in price range, since
they are extremely frugal.

I am just wondering if $333 to $500 an icon is
reasonable, since I have never outsource icons before.

-Wendy Fischer
--- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> If anyone has pricing ranges that would be great.
>
> to give you an ideas, basically one project is 27
> 16x16 gifs icons with 5 additional 32x32 gifs based
> on
> the eclipse guidelines. The second project is 51
> icons
> in a 16x16 and 32x32 state in an ICO format. All
> icons
> need concept design, branding and art direction.
>
> Thanks
>
> Wendy
> --- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
> >
> > --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > > I am considering bids for icon design from
> > different
> > > design firms. I am wondering what would be
> > considered
> > > a reasonable price for icon design or a range to
> > go
> > > by?
> >
> > I'm curious about experiences others have had as
> > well. Perhaps more
> > information would be helpful? Like, how many
> icons,
> > their specs, their
> > usage?
> >
> > For example,
> > 8 icons
> > 16x16 and 24x24, 8, 24, and 32 bit color
> > Used in toolbars for a Windows application
> >
> > would be different than
> > 1 icon
> > 16x16, 32x32, and 48x48, 8, 24, and 32 bit
> > color
> > Used as application icon
> >
> > and
> > 4 icons
> > 32x32, 8 or 24 bit color
> > 4 arrows for a web page
> >
> > If I were pricing the icons, I would make my bid
> for
> > the 4 arrows might be
> > less than the single application icon and probably
> > less than half of the 8
> > toolbar icons. I've based my example of how the
> > details matter on the
> > amount of time that it's taken me to do a few
> small
> > projects: I do some
> > light icon design work for other projects within
> my
> > company, but it's not
> > my primary role or talent.
> >
> >
> > Ron
> >
> >
> > =====
> >
>
============================================================================
> > Ron Vutpakdi
> > vutpakdi at acm.org
> >
> >
> > __________________________________
> > Do you Yahoo!?
> > Yahoo! Mail - More reliable, more storage, less
> spam
> > http://mail.yahoo.com
> > _______________________________________________
> > Interaction Design Discussion List
> > discuss at interactiondesigners.com
> > --
> > to change your options (unsubscribe or set
> digest):
> > http://discuss.interactiondesigners.com
> > --
> > Questions: lists at interactiondesigners.com
> > --
> > Announcement Online List (discussion list members
> > get announcements already)
> > http://interactiondesigners.com/announceList/
> > --
> > http://interactiondesigners.com/
>
>
> =====
> Test 123 test 123
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
> http://discuss.interactiondesigners.com
> --
> Questions: lists at interactiondesigners.com
> --
> Announcement Online List (discussion list members
> get announcements already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/

=====
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to change your options (unsubscribe or set digest):
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16 Mar 2004 - 7:53am
Navneet Nair
2004

Iconbuffet charges $289 for stock Icons (62 icons):

http://www.iconbuffet.com/stock_icons/index.html

Also Firewheel the company behind the site does custom design. The quality of
course looks brilliant...

http://www.firewheeldesign.com/icons.html

Not sure what they charge for custom design...

Cheers
Nav

Navneet Nair
Interaction Architect
http://www.onclipevent.com
form follows function();
Blog: http://www.onclipevent.com/enterframe/

Quoting Alexey Kopylov <copylove at diski.ru>:

>
> We ordered icons for $30 on one 32x32 icon, $20 on 24x24 and $10 on
> 16x16 to
> Russian icon designers. The quality of icons was very well :) I can
> show
> these ones on request.
>
> With bests,
> Alexey Kopylov
> UIDesign Group
>
>
> -----Original Message-----
> From:
> discuss-interactiondesigners.com-bounces at lists.interactiondesigners.com
> [mailto:discuss-interactiondesigners.com-bounces at lists.interactiondesigners.
> com] On Behalf Of Wendy Fischer
> Sent: Monday, March 15, 2004 11:35 PM
> To: discuss at interactiondesigners.com
> Subject: Re: [ID Discuss] pricing on icons?
>
> Just to reiterate, I do not need referrals for icon
> design. I already have proposals on the table from
> design firms.
>
> I am just wondering what types of price ranges for
> icons people think are reasonable for client software
> design, based on the below short descriptions of the
> two projects.
>
> Basically I am looking between $333 to $500 an icon.
> My company is currently paying $80-$120 per icon for
> substandard icons from a junior designer who provides
> no art direction and branding. This is a big leap
> mentally for them to move up in price range, since
> they are extremely frugal.
>
> I am just wondering if $333 to $500 an icon is
> reasonable, since I have never outsource icons before.
>
> -Wendy Fischer
> --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > If anyone has pricing ranges that would be great.
> >
> > to give you an ideas, basically one project is 27
> > 16x16 gifs icons with 5 additional 32x32 gifs based
> > on
> > the eclipse guidelines. The second project is 51
> > icons
> > in a 16x16 and 32x32 state in an ICO format. All
> > icons
> > need concept design, branding and art direction.
> >
> > Thanks
> >
> > Wendy
> > --- Ron Vutpakdi <vutpakdi at yahoo.com> wrote:
> > >
> > > --- Wendy Fischer <erpdesigner at yahoo.com> wrote:
> > > > I am considering bids for icon design from
> > > different
> > > > design firms. I am wondering what would be
> > > considered
> > > > a reasonable price for icon design or a range to
> > > go
> > > > by?
> > >
> > > I'm curious about experiences others have had as
> > > well. Perhaps more
> > > information would be helpful? Like, how many
> > icons,
> > > their specs, their
> > > usage?
> > >
> > > For example,
> > > 8 icons
> > > 16x16 and 24x24, 8, 24, and 32 bit color
> > > Used in toolbars for a Windows application
> > >
> > > would be different than
> > > 1 icon
> > > 16x16, 32x32, and 48x48, 8, 24, and 32 bit
> > > color
> > > Used as application icon
> > >
> > > and
> > > 4 icons
> > > 32x32, 8 or 24 bit color
> > > 4 arrows for a web page
> > >
> > > If I were pricing the icons, I would make my bid
> > for
> > > the 4 arrows might be
> > > less than the single application icon and probably
> > > less than half of the 8
> > > toolbar icons. I've based my example of how the
> > > details matter on the
> > > amount of time that it's taken me to do a few
> > small
> > > projects: I do some
> > > light icon design work for other projects within
> > my
> > > company, but it's not
> > > my primary role or talent.
> > >
> > >
> > > Ron
> > >
> > >
> > > =====
> > >
> >
> ============================================================================
> > > Ron Vutpakdi
> > > vutpakdi at acm.org
> > >
> > >
> > > __________________________________
> > > Do you Yahoo!?
> > > Yahoo! Mail - More reliable, more storage, less
> > spam
> > > http://mail.yahoo.com
> > > _______________________________________________
> > > Interaction Design Discussion List
> > > discuss at interactiondesigners.com
> > > --
> > > to change your options (unsubscribe or set
> > digest):
> > > http://discuss.interactiondesigners.com
> > > --
> > > Questions: lists at interactiondesigners.com
> > > --
> > > Announcement Online List (discussion list members
> > > get announcements already)
> > > http://interactiondesigners.com/announceList/
> > > --
> > > http://interactiondesigners.com/
> >
> >
> > =====
> > Test 123 test 123
> > _______________________________________________
> > Interaction Design Discussion List
> > discuss at interactiondesigners.com
> > --
> > to change your options (unsubscribe or set digest):
> > http://discuss.interactiondesigners.com
> > --
> > Questions: lists at interactiondesigners.com
> > --
> > Announcement Online List (discussion list members
> > get announcements already)
> > http://interactiondesigners.com/announceList/
> > --
> > http://interactiondesigners.com/
>
>
> =====
> Test 123 test 123
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
> http://discuss.interactiondesigners.com
> --
> Questions: lists at interactiondesigners.com
> --
> Announcement Online List (discussion list members get announcements
> already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/
>
> _______________________________________________
> Interaction Design Discussion List
> discuss at interactiondesigners.com
> --
> to change your options (unsubscribe or set digest):
> http://discuss.interactiondesigners.com
> --
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> already)
> http://interactiondesigners.com/announceList/
> --
> http://interactiondesigners.com/
>

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