Resources for the Business of Design?

20 Jun 2006 - 8:40pm
8 years ago
6 replies
598 reads
Nathan
2006

I'm doing research into degree programs around the world that offer a
combined business/design degree of some kind. This might be a masters
in design management or design strategy, etc. I don't "business" as
in "running your design business" but how design is successful inside
a corporate structure (either as a client or as an in-house
developer). I wondered if people on this list might have some
resources or programs to suggest.

Thanks,
________________________________________________________

Nathan Shedroff WEB www.nathan.com
Experience Strategist

22 Cleveland Street NET nathan at nathan.com
San Francisco, CA 94103

Comments

20 Jun 2006 - 8:54pm
Ted Booth
2004

Hi Nathan,

The Institute of Design at the Illinois Institute of Technology
recently announced a joint Masters of Design/MBA degree. The current
issue of Business Week (with the Innovation insert) has a profile on
the director, Patrick Whitney.

www.id.iit.edu

Cheers,

Ted

On Jun 20, 2006, at 9:40 PM, Nathan wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> I'm doing research into degree programs around the world that offer a
> combined business/design degree of some kind. This might be a masters
> in design management or design strategy, etc. I don't "business" as
> in "running your design business" but how design is successful inside
> a corporate structure (either as a client or as an in-house
> developer). I wondered if people on this list might have some
> resources or programs to suggest.
>
> Thanks,
> ________________________________________________________
>
> Nathan Shedroff WEB www.nathan.com
> Experience Strategist
>
> 22 Cleveland Street NET nathan at nathan.com
> San Francisco, CA 94103
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
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> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

20 Jun 2006 - 9:07pm
Dave Malouf
2005

Another interesting program is the one at Pratt
http://www.pratt.edu/ad/dm/index.html

It is a 2 year exec design/management program set up to be done while still
working full-time.
It has intrigued me for a bit. It requires a design degree of some kind (so
it says) before entering their program.

-- dave

David (Heller) Malouf
V.P. IxDA
dave (at) ixda (dot) org
http://ixda.org/
http://synapticburn.com/

AIM: bolinhanyc | Y!: dave_ux
MSN: hippiefunk (at) hotmail (dot) com
Google Talk: dave.ixd (at) gmail (dot) com

20 Jun 2006 - 10:05pm
Markus Grupp-TM
2006

>> I wondered if people on this list might have some resources or programs to suggest.

The Design Management Institute has a long list of design management/ design strategy at the undergraduate, graduate and certificate/diploma levels:

http://www.dmi.org/dmi/html/education/grad_s.htm

Hope this helps,
Markus

20 Jun 2006 - 10:25pm
Sarah Bloomer
2006

Amazingly few degree programs are offered in the USA (from the DMI page
mentioned by Markus and my own research) while there are lots in the UK.
Is that because the UK values Design to the point that they have a
Design Council?

Aside from the Design Management programs on the DMI list, there is
another trend in bringing "design thinking" into business. Stanford's d
school is not on the DMI list, but it's got innovation and business in
mind.

This trend is getting quite a lot of attention, although they are not
resources, which is what you've asked for specifically, Nathan. At the
DMI conference on "Empowering Innovation" in November '05 there were
some art schools there trying to work out how to bring business into
their curriculum. A big group from the Ringling School of Art, for
example.

Some business schools/art schools are getting their feet wet more
slowly. There have been several joint projects: MIT Sloan School and
SMFA
(http://www.smfa.edu/News_Exhibitions/News/MBA_meet_MFA_SMFA_offers_MIT_
Sloan_students_experimental_workshop.asp) which is highlighted in an
interesting article in BusinessWeek
:http://www.businessweek.com/bschools/content/mar2006/bs20060326_8436_bs
001.htm
Schools such as Toronto's Rotman School of Management also pushes the
concepts of design and creativity in business. See Roger Martin's list
of articles. http://www.rotman.utoronto.ca/rogermartin/publications.htm

Another good resource is the BusinessWeek Online Innovation & Design
channel
http://www.businessweek.com/innovate/index.html

I've been following all this with interest. You've already read Daniel
Pink "A Whole New Mind", I'm sure.

I probably have a few more articles on the topic which I can pass on
Nathan. Let me know. See you in October!

Sarah

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Nathan
Sent: Tuesday, June 20, 2006 9:40 PM
To: discuss at lists.interactiondesigners.com
Subject: [IxDA Discuss] Resources for the Business of Design?

[Please voluntarily trim replies to include only relevant quoted
material.]

I'm doing research into degree programs around the world that offer a
combined business/design degree of some kind. This might be a masters
in design management or design strategy, etc. I don't "business" as
in "running your design business" but how design is successful inside
a corporate structure (either as a client or as an in-house
developer). I wondered if people on this list might have some
resources or programs to suggest.

Thanks,
________________________________________________________

Nathan Shedroff WEB www.nathan.com
Experience Strategist

22 Cleveland Street NET nathan at nathan.com
San Francisco, CA 94103

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
List Guidelines ............ http://listguide.ixda.org/
List Help .................. http://listhelp.ixda.org/
(Un)Subscription Options ... http://subscription-options.ixda.org/
Announcements List ......... http://subscribe-announce.ixda.org/
Questions .................. lists at ixda.org
Home ....................... http://ixda.org/
Resource Library ........... http://resources.ixda.org

20 Jun 2006 - 10:44pm
Dave Malouf
2005

> Aside from the Design Management programs on the DMI list, there is
> another trend in bringing "design thinking" into business.
> Stanford's d
> school is not on the DMI list, but it's got innovation and business in
> mind.

I read this and I can't help to think of the great series of
articles/interviews on the NextD Journal site: http://nextd.org/

Many of the interviews (some exceptions) have been with design educators or
other types of educators looking at the design thinking space.

Sarah, asked why there are so few design mngt. Programs in the US compared
to the UK.
I think one answer is that we haven't really felt the need for it yet.
I don't think many design managers feel a great pull towards these degrees,
for good or for bad. We just haven't really figured out a need for them.
I.e. I have never seen a Director of Design (UX or otherwise) require a
Design Mngt. Degree the way one might see an MBA required for a Sr. Product
Management or Marketing Manager position today.

-- dave

20 Jun 2006 - 11:46pm
Mauro Cavalletti
2005

Hi Nathan,

Parsons the New School for Design (former Parsons School of Design, New
School University) in New York, has an undergraduate program in Design and
Management. Check it:

http://www.parsons.edu/departments/department.aspx?dID=78&sdID=103&pType=1

Best,

Mauro

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