Play Today - an Experientia report on the latest trends in electronic toys and games

21 Jun 2006 - 11:37pm
1194 reads
Mark Vanderbeeken

Over the last few months, Experientia, the experience design
consultancy, has been exploring the latest trends in electronic toys
and games and gathered the results in a small internal report.

Rather than just keeping it all for ourselves, we decided to upgrade
the report into an external document, which is now publicly available.

Report author Myriel Milicevic (who worked with editors Jan-Christoph
Zoels and Mark Vanderbeeken, both Experientia partners), introduces
the report as follows:

"Technology is not just propelling the adult world, its forces have
also set a driving spin on the worlds of toys and fantasy.

How will our children’s development change as they journey into life,
softly wrapped within responsive illuminated blankets? How different
will their perceptions be of themselves and their world, from the
ones that we once had about ourselves and our world?

This is not an exhaustive document. It merely tries to gather some
observations of what is out there, what the masterminds of the toy
industry are cooking up, what makes kids and adults go crazy, and
hvow the small rebel players in the game try to break the rules and
make up their own."

To download report, visit:

Syndicate content Get the feed