Innovation (was: Software companies actually using UCD)

3 Jul 2006 - 10:09am
8 years ago
3 replies
704 reads
Dan Saffer
2003

On Jul 1, 2006, at 9:26 PM, prady wrote:

> Please explain this to me more --
> Why will anybody need to "innovate"? Isn't "innovate" opposite of
> "design"?

Interesting that you would think this because in the US, "innovation"
has become business speak for "design."

http://www.uie.com/events/uiconf/2006/articles/
innovation_from_experience_design/

The new business/design magazine here is called Inside Innovation:

http://www.businessweek.com/innovate/index.html

For me, innovation is either the re-invention of an existing product,
or the invention of a new product or market. Design methods can
accomplish both.

Dan

Dan Saffer
Designing for Interaction
New Riders, August 2006
http://www.designingforinteraction.com

Comments

5 Jul 2006 - 9:33am
Pradyot Rai
2004

> > Please explain this to me more --
> > Why will anybody need to "innovate"? Isn't "innovate" opposite of
> > "design"?
>
> Interesting that you would think this because in the US, "innovation"
> has become business speak for "design."

I didn't mean to suggest they are opposite. Some folks with focus on
design believe that innovation should only be carried out "as last
resort". I wanted to explore how widely held this misconception really
is(?).

There's another thing I want to correct -- Innovation is not design.
Design is a way to do innovation, but there are many other popular
means to do innovation - marketing, processes, technology, etc... Many
a time Design is not innovative and it doesn't have to be.

Thanks,
Prady

5 Jul 2006 - 10:06am
Robert Reimann
2003

The Doblin Group has a great chart describing what they call the "10 types
of innovation":

http://www.doblin.com/IdeasIndexFlashFS.htm

Robert.

On 7/3/06, Dan Saffer <dan at odannyboy.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
>
> On Jul 1, 2006, at 9:26 PM, prady wrote:
>
> > Please explain this to me more --
> > Why will anybody need to "innovate"? Isn't "innovate" opposite of
> > "design"?
>
> Interesting that you would think this because in the US, "innovation"
> has become business speak for "design."
>
> http://www.uie.com/events/uiconf/2006/articles/
> innovation_from_experience_design/
>
> The new business/design magazine here is called Inside Innovation:
>
> http://www.businessweek.com/innovate/index.html
>
>
> For me, innovation is either the re-invention of an existing product,
> or the invention of a new product or market. Design methods can
> accomplish both.
>
> Dan
>
>
> Dan Saffer
> Designing for Interaction
> New Riders, August 2006
> http://www.designingforinteraction.com
>
>
>
>
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--

Robert Reimann
President, IxDA

Manager, User Experience
Bose Corporation
Framingham, MA

5 Jul 2006 - 11:49am
Pradyot Rai
2004

On 7/5/06, Robert Reimann <rmreimann at gmail.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> The Doblin Group has a great chart describing what they call the "10 types
> of innovation":
>
> http://www.doblin.com/IdeasIndexFlashFS.htm
>
> Robert.

I agree. This is a good peice of evidence. Thought it does not embrace
design with the same sentiments as we do, but I am fine with it.
However, a sensitive designer will notice that "design" is integral to
all. The subtle difference is that design is not "leading", it is
"supporting" innovation with different intensity.

Thanks,
Prady

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