E-commerce Navigation

10 Jul 2006 - 12:59pm
7 years ago
5 replies
718 reads
Jough
2006

I am looking for some recent research done on the navigation of an
e-commerce website (menus, breadcrumbs, etc.). Everything I've run into so
far has been dated. Can someone point me in the right direction?

Thanks!

Jough

Comments

10 Jul 2006 - 2:15pm
Shareta Barnes
2006

I like Welie.com's patterns in Interaction Design. Check the Ecommerce
section:

http://www.welie.com/patterns/

Shareta

10 Jul 2006 - 2:52pm
Jough
2006

Shareta,

Thank you. That seems to be a valuable source of information. But, what I
am looking for is something along the lines of usability testing on the
placement/type/design of several different navigation techniques (ex: Are
breadcrumbs useful or confusing to a novice? What are better, horizontal or
vertical menus?)

Thanks again!

Jough

_____

From: Shareta Barnes [mailto:shareta at gmail.com]
Sent: Monday, July 10, 2006 1:16 PM
To: Jough
Cc: discuss at ixda.org
Subject: Re: [IxDA Discuss] E-commerce Navigation

I like Welie.com's patterns in Interaction Design. Check the Ecommerce
section:

http://www.welie.com/patterns/

Shareta

10 Jul 2006 - 3:26pm
Markus Grupp-TM
2006

I have found the patterns and principles in the book "The Design of Sites" quite useful:
www.designofsites.com

Markus

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Jough
Sent: July 10, 2006 2:00 PM
To: discuss at ixda.org
Subject: [IxDA Discuss] E-commerce Navigation

[Please voluntarily trim replies to include only relevant quoted material.]

I am looking for some recent research done on the navigation of an e-commerce website (menus, breadcrumbs, etc.). Everything I've run into so far has been dated. Can someone point me in the right direction?

Thanks!

Jough

________________________________________________________________
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11 Jul 2006 - 10:32pm
Jay Morgan
2006

*Jough wrote:*
*something along the lines of usability testing on the placement/type/design
of several different navigation techniques *

This is like asking for all recorded user reactions to each navigation
technique. You won't find that. Besides, it probably wouldn't solve your
problem - it would just overwhelm you. The value of looking at different
patterns is that you can play out how your content would fit into these
alternatives.

You could check Nielsen's books and articles to get a historical perspective
and summaries on the relative success of general techniques. However, it
will bring you back to questions that focus on the content and context
you're assigned to. The content and context you're working with will have
characteristics that will lead to specific advantages and disadvantages in
the design alternatives you pick. You can't just say breadcrumbs are good
or bad. Even if you go to a Forrester article that evaluate features on
specific sites (left navigation goes away at dell.com), you'd still be
limited to how the content *of that site at that time* played out in the
analysis. You gotta find what works for you.

Good luck,
Jay

On 7/10/06, Jough <jough at joughslife.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Shareta,
>
>
>
> Thank you. That seems to be a valuable source of information. But, what
> I
> am looking for is something along the lines of usability testing on the
> placement/type/design of several different navigation techniques (ex: Are
> breadcrumbs useful or confusing to a novice? What are better, horizontal
> or
> vertical menus?)
>
>
>
> Thanks again!
>
>
>
> Jough
>
>
>
> _____
>
> From: Shareta Barnes [mailto:shareta at gmail.com]
> Sent: Monday, July 10, 2006 1:16 PM
> To: Jough
> Cc: discuss at ixda.org
> Subject: Re: [IxDA Discuss] E-commerce Navigation
>
>
>
> I like Welie.com's patterns in Interaction Design. Check the Ecommerce
> section:
>
> http://www.welie.com/patterns/
>
>
> Shareta
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

--
_________________________________
Jay A. Morgan
jayamorgan at gmail.com

12 Jul 2006 - 9:27am
Bernie Monette
2005

Greetings!

Nielsen wrote and published, E-Commerce Experience (ISBN 0-9706072-0-2) and
it examines a number of e-commerce websites. The book is pricey, $125, but
it comprehensive. Nielsen also wrote, Homepage Usability, which has 100 or
so tips about usability.

Bernie

--
Bernie Monette
InterActive Arts
Internet Presence Management
http://www.iaai.ca monette at iaai.ca 416 469 4337

> Subject: Re: [IxDA Discuss] E-commerce Navigation
>
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> *Jough wrote:*
> *something along the lines of usability testing on the placement/type/design
> of several different navigation techniques *
>
> This is like asking for all recorded user reactions to each navigation
> technique. You won't find that. Besides, it probably wouldn't solve your
> problem - it would just overwhelm you. The value of looking at different
> patterns is that you can play out how your content would fit into these
> alternatives.
. You gotta find what works for you.
>
> Good luck,
> Jay
>
> On 7/10/06, Jough <jough at joughslife.com> wrote:
>>
>> [Please voluntarily trim replies to include only relevant quoted
>> material.]
>>
>> Shareta,
>>
>>
>>
>> Thank you. That seems to be a valuable source of information. But, what
>> I
>> am looking for is something along the lines of usability testing on the
>> placement/type/design of several different navigation techniques (ex: Are
>> breadcrumbs useful or confusing to a novice? What are better, horizontal
>> or
>> vertical menus?)
>>
>>
>>
>> Thanks again!
>>
>>
>>
>> Jough
>>
>>
>>
>> _____
>>
>> From: Shareta Barnes [mailto:shareta at gmail.com]
>> Sent: Monday, July 10, 2006 1:16 PM
>> To: Jough
>> Cc: discuss at ixda.org
>> Subject: Re: [IxDA Discuss] E-commerce Navigation
>>
>>
>>
>> I like Welie.com's patterns in Interaction Design. Check the Ecommerce
>> section:
>>
>> http://www.welie.com/patterns/
>>
>>
>> Shareta

>

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