Business Value of User Experience

1 Aug 2006 - 1:40pm
780 reads
Dan Saffer

Interaction Designers,

This summer, Adaptive Path is kicking off research to further explore
the business value of user experience. This work will expand upon
ideas first presented in our 2004 report, Leveraging Business Value:
How ROI Changes User Experience.

We're looking for your help to validate our ideas. If you have a
minute, please complete our Business Value of User Experience survey.
The survey should take less than 5 minutes to complete.

As a bonus, by completing the survey you'll receive a free copy of
the Leveraging Business Value report, a $395 value. The information
you provide will be kept confidential; with your permission, we may
contact you for a follow-up interview based on your responses.

If you can participate, thank you for your time. Questions? Contact
Steve Toomey at steve at


Dan Saffer
Sr. Interaction Designer, Adaptive Path

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