New personas book

31 Aug 2006 - 2:51pm
1094 reads
Steve Mulder

Hi all -

Just a quick note to announce the release of my book on user research
and personas, with the understated title "The User Is Always Right: A
Practical Guide to Creating and Using Personas." If you attended the IA
Summit in Vancouver, you might have heard me give a preview of some of
the book's content on adding more science to persona creation. The book
is a hands-on guide to creating personas (with advice on getting the
most out of a variety of user research methodologies, generating persona
segmentation, and making personas real) and using personas for
everything from overall business strategy to IA, content, and design.

To learn more about the book, drop by


Steve Mulder
Principal Consultant, User Experience
smulder at

343 Arsenal Street
Watertown, MA 02472 <>

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