Re: Discuss-interactiondesigners.com Digest, Vol 7, Issue 2

2 Apr 2004 - 3:12pm
10 years ago
1 reply
458 reads
Christian Simon
2003

> on 4/2/04 12:00Jim Drew wrote:
> (Of course, as I think about it, I didn't get to live in my house for
> a week before I bought it, either.)

There are other examples equally puzzling. Cell phones can't be tested where
you would use them. Reception is a real issue for buyers, but only
testimonials from friends in your area will likely sway a purchase decision.

You're obviously an expert consumer. Many people do not go to the effort of
test driving rentals, as you say even if they could find one local to a
rental company. Automobiles are one example that has an established
vocabulary for discussing values important to consumers and the enjoyment of
ownership.

Consumer electronics rely on marketing to characterize products, which is
filled with misleading characterizations based on competitors products.
Certainly not the objective (subjective?) descriptions that we already enjoy
about what makes something visually appealing.

xtian

_________________________________________________________________
Christian Simon | www.christiansimon.com | San Francisco Bay Area

Comments

9 Apr 2004 - 11:30am
cfmdesigns
2004

Christian Simon <christiansimon at pacbell.net> writes:

> > on 4/2/04 12:00Jim Drew wrote:
>> (Of course, as I think about it, I didn't get to live in my house for
>> a week before I bought it, either.)
>
>There are other examples equally puzzling. Cell phones can't be tested where
>you would use them. Reception is a real issue for buyers, but only
>testimonials from friends in your area will likely sway a purchase decision.
>
>You're obviously an expert consumer. Many people do not go to the effort of
>test driving rentals, as you say even if they could find one local to a
>rental company.

Don't know that I would dub myself "expert". More that one
unfavorable experience -- finding that climbing in and out of an
elevated vehicle (Dodge Dakota) seriously bothered by knees after
several days -- has colored my future buying trends.

I suppose that's how most users end up aligning themselves toward or
away from specific items, beyond those things covered by the
"standard vocabulary" built up for marketing purposes. When I bought
my mother a DVD player last year, the only thing I paid attention to
(other than price) was the remote control. I know next to nothing
about the internals, so Panasonic vs. Sony vs. JVC means nothing to
me other than a brand, but the remote, that I could look at and say
"My mother is very near-sighted and suffers from mild MS. Which of
these three remotes is the one she's going to be able to use most
easily? God, then this one is the player I'll buy for her."
--

Jim Drew
Seattle, WA

Syndicate content Get the feed