With out a doubt my favorite user unfriendly mechanism... that which
I pick on most is the ATM... with its mix of screen buttons, real
buttons and unpredictable sequencing.
Second place for most annoying, but surely the most frequently
indured is the alpha phone number... such as 1 866 DIAL-NOW. Am I the
only one here? Rarely are hey easier to remember, catchy in message
and almost always slower to dial? Why must marketers continue to
torture me (us)?